EVENTS: O’Neill and Teen Vogue Present Generation Next
kristina
- September 26 2008
- 1,156 views
- 5 comments
On Thursday night I somehow found myself in a sea of Orange County high school students. Extremely excitable and well-dressed high school students. The event, held at 7 Degrees in Laguna Beach, was the first annual Generation Next, a design contest in which five high school girls got to design a dress and handbag for O’Neill’s spring ’09 line. At stake: a 2,000-dollar scholarship, an internship at O’Neill, and a private pizza party for the winner and all of her friends at O’Neill headquarters. Who doesn’t love a good pizza party?
The fashion show featured looks from O’Neill’s spring line alongside the designs from contestants to see who best captured the “O’Neill feeling.” A video was played of each student designer talking about something. I couldn’t tell you the subject matter because of the army of 16-year-old supporters screaming their lungs out, but my guess is that it had something to do with their design inspirations and mentorship from O’Neill designers. That of course is entirely speculation on my part. My ears are still ringing. On to the pictures!

When I arrived, 7 Degrees was already filled to capacity and the techno was turned up to eleven. I guess that’s what the kids are listening to these days.

Playing Ryan Seacrest for the night were O’Neill team riders Sage Erickson, Tanner Gudauskas, and Malia Manuel. During the show I sat next to an Orange County cougar who laughed at EVERYTHING Tanner had to say. She was definitely there to get some ass.

The first of the contestant designs to come out was by Krista Filardo.

This is the design by Rebekka Shumann.
Dress designed by Melanie Shimano.

Dress designed by Haley Stark. That’s Haley on the right.

The final entry designed by Allyson Camitta.

The girls did much more than design an outfit. They also directed the hair, makeup, music, and lighting that went along with their respective fashion shows, and enlisted a crew of friends to help. This is team Krista. Krista’s the one giving us a fist-pump. Rock on, sistah.

Team Bekka. That’s Bekka in the middle in the black dress.

Team Mel. Mel’s in the middle, striking a better pose than any of her models did. Seriously girls, slow down! Some of us came ill-prepared with point-and-shoot cameras.

Team Haley, with Haley in the green-striped dress.

Team Allyson, who is third from left.

The designers await the results. Audience members casted their votes via text message to decide the winner American Idol style.

And the winner is…Bekka (insert riot of screaming here). That’s a look at her design one more time. I’m not buying into the riding gloves, but the white dress is very cute. I’d rock it. Below are some of the fashions from O’Neill’s spring line. Boys, eat your hearts out. Sorry in advance for the blurry factor, I did my best.

















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September 29th, 2008 at 4:08 am
Hi!
This show was fantabulous and I hope that Teen Vogue and Generation Next will be back next year with another “Generation Next” project.
I’d like to post a question though…if the general public were to choose the best looking outfit, which one would have won? In all actuality, the internal public had only 10 minutes to vote and whoever tabulated the generated votes must have given the tabulation system only 5 minutes, because I know that I was able to text 3 times within the 10 minutes and my phone only received a couple of responses back that it received my texted vote. It’s almost like you have to have a prepped up system to win from the outside as well.
The entertainment was hip and popular too. I know that there were quite a few number of people from the outside that really wanted to come and I think that next time, the effort as far as branding, advertising, exposure of the event and especially design should really come into play. I heard one of them had team tee-shirts, cute buttons made and big posters posted up of the “Generation Next” event all over of her school aside from posting the event on their personal website. I am sure that O’Neill and Teen Vogue can consider this next time. For a pilot program, I would have taken into consideration each designer’s point of design explanation and each mentor’s input so that there’s a joint effort from the learning and teaching aspect.
Overall, everyone learns a little more from one project to hopefully make the next one better.
Thank you Teen Vogue and O’Neill for brainstorming this very inspiring project. Hopefully other major brands will come to the forefront and learn from what you have started for the next generation.
MD
January 18th, 2009 at 7:42 am
eYBgJa hi! how you doin?