Core Retail Report: Apparel Stats From ActionWatch Retail Panel

kailee bradstreet

• September 22 2008
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AS REPORTED IN SEPTEMBER TRANSWORLD BUSINESS

Apparel sales account for about one-third of the average core shop’s annual revenue and provide much better margins than most hardgoods categories. However, retailers’ margins for apparel can vary considerably depending on the month, the gender and the product class, as shown by some of the graphs on this page. All data on this page include sales from the twelve-month period of July 2007 through June 2008.

- Cary Allington

Charts, Top to Bottom:

Fleece Tops (Male) - Unit Sales by Price Point

Dresses- Unit Sales by Price Point

Charts, Top to Bottom

Average Margin by Class (Male Apparel)

Average Margin by Class (Female Apparel)

About ActionWatch:

The ActionWatch Retail Panel includes more than 150 surf/skate independent specialty shops across the U.S> and is growing rapidly as more retailers join the free program. Retailers who participate get free access to a set of 50 reports updated each month. Retailers interested in joining the ActionWatch Retail Panel can get more information at actionwatchreports.com.

All ActionWatch reports are made from the aggregated data of the participating retailers, which are located throughout the U.S. and vary in size from 750-square-foot shops to stores over 10,000 swuare feet. Data is collected monthly from electronic reports submitted by the participating retailers.