Catching Up With: DC’s Rep of the Year Ron Depp

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Not many people can claim the title of Sales Rep Of The Year for their company. Even fewer people can say that their company gave them a brand new SUV to reward them for the job well done. Only one dude can claim both of these accolades on the same day his daughter was born. How’s that for a holiday bonus? In the spirit of busting the bad economy blues, Transworld Business caught up with Ron Depp to discuss the award and the new wheels.

TW: How long have you been with DC?
Two years, since December 2006.

TW: How long have you been a sales rep? What other companies have you repped for?
It’s been about 26 years. I started with Victory Wetsuits and Teamgear clothing back in “the day.” Thanks to Greg Wade and Greg Jensen for believing in a kid from NorCal. I’ve had the pleasure of working with Mango, MB/Byrne Surfboards, Instinct, Wave Rave Outerwear, Sims Snowboards, Double Up Wakeboards, K2 Snowboards, and most recently Spy Optics. I also have been in and out of retail, which is a key part of my background as a rep who understands the other side of the counter. I started out at Miramar Surfboards in Half Moon Bay, did a few years at O’Neill Surf Shop, and also co-owned Snowave Snowboard Shop in Squaw Valley.

TW: What do you think is the best part about your job?
The cast of characters I’ve worked with over the years, at DC as well as my account base of amazing retailers. I go to work each day in a T-Shirt with a hat on to sell fun and a lifestyle. That’s what got me going in the industry was to have fun, live the lifestyle, meet chicks, and try to make a living. So far so good!

TW: What was your initial reaction when you heard the news? Did you already expect it or was it a shock to win Rep of the Year?
I was stunned at first even though I thought it was in reach over the last few months. It was a very proud moment to have accomplished such a great award given the group of reps DC has working for them. I knew that Mike Lowder and Tanner Irion were close and either of them deserve to earn the Rover.

TW: How do they measure who wins?
Everyone at DC voted for the best looking guy or gal, didn’t you hear? No seriously, it was based off increase in sales over the previous year by category and demographic, as well as monthly AO biz and any contests here and there.

TW: Congratulations on your new little girl, and your new Range Rover.
Thanks! It was quite a day, December second. Veronika was born at 9:03 a.m. in Santa Cruz, which put me on Cloud Nine. While at the birthing center, I was missing the DC fall/winter sales meeting. Mark Miller surprised me with a phone call and in turn had me patched over the intercom in front of all my peers to announce I had won Rep of the Year. This was about the best day a guy could have.

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22 Comments For This Post

  • bhawk Says:

    Sick truck…but isn’t being the sales rep for DC in SoCal like shoting fish in a barrel? But big props for DC for standing behind there reps and stoking him out on the biggest day of his life. That must have been awsome to feel so appricated at a time when most dude are sh*tin’ bricks.

  • Affirmation Nation Says:

    Great to see that some people are still selling stuff. Well done, Ron. Congrats.

  • lance Says:

    good job , knowing both sides of business is very important , good job
    check out surfdonkey.ca

  • get real Says:

    It’s always nice to see companies rewarding sales reps that do their job well. Congrats Ron!

  • Un...Inc Says:

    Ronnie Depp… nice work and congrats

  • oldschooler Says:

    Way to go Ron and Krysta!

    You did good.

    ;)

  • DivineHammer Says:

    Ron earned it by working his butt off! Good for him!!! Booyah!

  • Anonymous Says:

    should have got him a prius

  • markfitzy Says:

    Much Love and Respect to Ron Depp and his crew (little roni, too)… I can personally tell you having worked with Ron, no one in action sports on either coast works harder or smarter. Kudos!

  • p-town Says:

    Nice Job Ron! What’s it like being you? Good things happen to good people…right!?

  • YEAH RIGHT Says:

    congrats ron! nice ride. Why did you leave out the rossi gig?
    I wish dc was still core, so we could support you.
    Enjoy the child
    peace

  • Jdog Says:

    He is the DC rep in Nor Cal. He is one of the best sales reps out there. Hands down.

  • bhawk Says:

    I have no doubt. He seems like a super soild guy who has devoted his life to get where he is. I just re-read the artical and they based it on % + not $$$. So that cool. It’s a level playing feild.

  • Warren Says:

    Congrats Ron!
    It’s been a while since the Wave Rave days huh?
    See you in Vegas.
    Warren Currie

  • van assche Says:

    he prolly left out the bit about the rossi gig because he bullshitted them that he knew how to snowboard showed up for the interview not ever snowboarding a day in his life some how breaks his arm the day they go riding and to interview and still lands the job as a rep i swear to god this is the only industry where that could happen or maybe its because of what a drag rossi has been on quik and in return what a drag quick has been on dc sucking the life out of them using them as their life raft either way i’d sweep that shit under the rug too, congrats on the kid

  • ADHD Says:

    And I was wondering why my Quik stocks were in the toilet.

  • nice Says:

    congrats Ron, you deserve it.

  • KJ Says:

    I agree. At a time when they announced an additional $20M in budget cutbacks, why continue to spend on crap like this??? Makes no sense.

  • Dr. Steve Brule Says:

    Way to go Ron on both the beautiful baby girl and the Rover win! It?s amazing to think it took you all year to work for the car and just a few minutes to work for the baby.
    Enjoy the win and the family, you deserve it.
    Sweet Berry Wine!

  • YEAH RIGHT Says:

    you mean a few seconds

  • Bemused Says:

    Maybe spending on “Crap” like this (rewording and incentivizing staff) actually is why DC is successful and profitable and other brands aren’t.

  • HRE Says:

    Congrats!!! Hope all is well nice to see you had a bambito,  Who's the mother??? Ha Ha Ha Snowave Rocks!! Thanks for letting me caulk the walls back in the day. robyn's old roomy and fellow employee. H

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