Bread & Butter

Founded in 2001 in Cologne, the first Bread & Butter hosted 50 exhibitors and 5,000 attendees. Over the last 11 years, it has criss crossed host countries and grown just a little bit – with approximately 600 brands, the show’s 20th iteration filled the old Berlin Tempelhof Airport and is the biggest trade show we’ve ever been too. After walking this show for a few hours, we’re not only denim experts, but we’ll never complain about the size of action sports shows again.

Here’s are highlights from the magnitude and design of the show as well as some familiar faces from the action sports world.