For the July issue of the TransWorld Business we decided to take our 3rd annual swimwear shoot to the next level. This year we incorporated a pin-up theme inspired by artwork associated with artists such as Alberto Vargas and George Petty, who are known for their iconic depictions of American woman during the 40s, 50s, and 60s. We thought this theme for the shoot would serve as an appropriate juxtaposition to the editorial content in the magazine, which celebrates the advancements of women in the American workforce over the last half-century by highlighting seven women changing the face of action sports. We hope you enjoy this behind the scenes look at the shoot, and make sure to pick up the July issue—available in mid July, with bonus distribution at Miami Swim Show.
Also, be sure to check out our 2010/11 Swimwear Market Report and Product Preview.
Special thanks to Mike Medby, Eden Struss, and the rest of the crew, as well as Volcom, B. Swim, Swim Systems, L*Space, Body Glove, …Lost, O’Neill, and Reef for participating.