Agenda Huntington Beach, held last Wednesday and Thursday, August 3-4, proved to be the most successful show since its inception eight years ago, boasting more exhibiting brands, an additional 30,000 square-foot-pavilion, and a record number of attendees, according to a recently released report from the show camp.
“All four shows that occurred this year in the USA had amazing vibes, but this most recent show in Huntington Beach had the most positive, upbeat vibe I have seen at a show since it started,” said Aaron Levant, President of Agenda.
The Huntington Beach show attracted more than 300 brands, including heavy hitters such as Reef, Sanuk, Sector9, and Olukai, who were all new to the show, as well as Bellroy, Fly Society, Freedom Artists, Freewaters, Keep-A-Breast, Lightning Bolt, The House of Marley, Voleurz, and Black Sheep, a new women’s contemporary line launched by …Lost.
“The pavilion was a great addition to the show and a necessary one,” says Levant. “We had to create more space just to keep the show a similar size it was in January at the Anaheim show. All the brands and buyers seemed to like the vibe we created in there with the palm trees and the beach views.”
Among retailers and buyers, some attendees included Zumiez, Tillys, PacSun, BC Surf & Sport, Jacks, Maui Nix, 17th Street, Sun Diego, Coastal Edge, Karmaloop.com, Zappos.com, Fred Segal, Industrial Ride Shop, BackCountry.com, Journey’s, Gliks, Famous Footwear, Sports Chalet, Active and Val Surf.
Prominent attendees included Sole Technologies Founder and CEO Pierre-André Senizergues, Volcom CEO Richard Woolcott, La Jolla Group CEO Toby Bost, Hurley Chairman Bob Hurley, Vans President Kevin Bailey, RVCA President Pat Tenore, Quiksilver EVP Tom Holbrook and Nike Global Vice President of Action Sports Sandy Bodecker.
“This was one of Agenda’s best tradeshows,” says Vice President of Marketing at Sole Technology Don Brown. “All the right retailers, distributors and manufacturers were there. Energy was high and business was getting written.”
Levant says the show format will remain similar in the future, but will continue to see expansion, as he works with staff to make it increasingly organized. Agenda Tokyo will kick off August 18-19, and the show’s January event will be held at the Long Beach Convention Center to accomodate more exhibitors and attendees, he says.
“The industry wants ROI plain and simple,” says Levant. “If they spend money on a show they want to meet with as many buyers as humanly possible over the two days, plus make good connections with media outlets. That is what we focus on delivering to our customers. They do not care about having some skate demo on the show floor to waste time or any other stupid gimmick.”