Holiday ‘08 Women’s Fleece Sales Double T-Shirt Sales

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• April 29 2009
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ActionWatch Stat of the Week is a new TransWorld Business column featuring compiled data from the ActionWatch Retail Panel, a group comprised of more than 200 surf/skate independent specialty shops across the U.S.

This week’s stat was pulled from an in-depth report on Holiday Apparel revenue, which can be found in the May issue of TransWorld Business. Although fleece sales were down compared to 2007, they still remained a significant portion of sales during holiday 2008.

Stat: Fleece sold more than twice as much as the next most popular product class in female apparel during 2008’s holiday time period.

Percent of Q4 2008 Apparel Revenue (Women’s/Girl’s)

1Includes all sleeved woven and knit shirts.
2Includes all swimwear other than boardshorts.
3Includes all other apparel classes tracked.

About ActionWatch:
The ActionWatch Retail Panel includes more than 200 surf/skate independent specialty shops across the U.S. and is growing rapidly as more retailers join the free program. Retailers who participate get free access to a set of 50 reports updated each month. Retailers interested in joining the ActionWatch Retail Panel can get more information at actionwatchreports.com.

All ActionWatch reports are made from the aggregated data of the participating retailers, which are located throughout the U.S. and vary in size from 750-square-foot shops to stores over 10,000 square feet. Data is collected monthly from electronic reports submitted by participating retailers.