Action Sports Conference: Endemic, Non-Endemic Brands Come Together
kailee bradstreet
- July 30 2009
- 967 views
- 5 comments
The inaugural Action Sports Conference held at the Home Depot Center kicked off the start to X Games 15, bringing top endemic and non-endemic industry members together to discuss ways to strengthen business within the action sports market. Early morning panel discussions explored the best practices of forming and solidifying relationships between brands, athletes and managers, as well as how corporations can maintain authenticity when leveraging their brand in the action sports market. In the afternoon, the 250 attendees heard from Fuel TV General Manager CJ Olivares and a panel discussing how to generate interest and growth within the industry while still maintaining the non-mainstream, edgy appeal of Action Sports.
Please stay tuned to TransWorld Business for a more in-depth look at each panel discussion. Photos of the event can be found below:
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August 1st, 2009 at 8:38 am
Why would you be interested to hand over a "how to be authentic" guide to the corporate world? I rember reading a report on Hollister on Transworld biz arround this time last year. What happened since then? Got a drives license and an urge for a Porsche?
August 3rd, 2009 at 9:38 pm
We're raising money from corporate brands so we can send guys like you back to school to spell and learn how business in the real world works.
August 3rd, 2009 at 11:46 pm
yeah , you sound wise, I can tell you learned a lot from school.
August 4th, 2009 at 5:34 pm
Conference: Bro Down
Show me the money: Bullshit
August 6th, 2009 at 10:54 pm
Big corporations = more sponsorship dollars = bigger athlete support and exposure which fuels participation growth in our sports. Whether you like it or not, if you work in the industry you better hope these non- endemic companies come in and invest more because the endemic companies like Quik, Billabong, Volcom are seeing their businesses shrink. Its companies like Target, ESPN, Gatorade that are going to expose our niche sports to a larger mainstream audience which in turn fuel all our businesses. Its reality.