We unveiled the official winners from 2012’s TransWorld Business Retail and Industry Awards at Agenda tradeshow at the Long Beach Convention Center, Friday, January 4. Here’s a quick look back at what went down and a more in-depth look at the people and groups that are shaping the future of our industry.
As in this nation, the TransWorld Business Awards are a democratic process. For over a month, we tirelessly polled the industry in a two-part survey—using our patent-pending (no, just kidding) VIP and People’s Choice Nominations. VIP surveys were distributed by invite only to key industry executives and shop owners, and were weighted as 70 percent of the final results. The People’s Choice polls were conducted on twsbiz.com and were weighted at 30 percent. Think of it as the Electoral College and the popular vote. Just like our nation’s elections, well, probably more so, the votes were rigorously patrolled for fraud and to ensure only one vote was cast per person. We received thousands of responses and hundreds of votes were cast in each of the following categories to name your choices for this year’s top brands, retailers, reps, and products.
2012 Industry Awards
We reached out to over 8,000 specialty retailers across surf, skate, snow, wake, moto, and BMX, posing open-ended questions about what sales reps and companies have done the most this year to foster their stores’ growth, goals, and continued success. Here are the individuals and brands that topped the voting in 2012, helping keep specialty retail special.
Brand Of The Year:
What action-sports brand created the best partnerships and products and did the most to support your store throughout 2012?
Best Specialty Specific Store Product Line:
What core specific product line was most successful for your store in 2012?
Most Innovative POP:
What brand’s 2012 POP programs did the most to help support sales at your store?
Best Online Sales Support:
While many companies are competing directly with you online, there are a number of brands that are taking creative approaches to help their retail partners cash in on the web. Which of your brand partners has done the best job of supporting you in e-Commerce?
Most Innovative Product:
What product was introduced this year that has done the most to move the sales needle in a particular category for your shop, or created an entirely new category?
Follow the jump for the retail, rep, and product awards…