Nike SB

Featured Styles:


Nike Zoom Omar Salazar
Grand Purple/White-Lucky Green
MSRP: $85

Nike Zoom Stefan Janoski
MSRP: $75

Trend Info:

What styles retailed well for your brand in 2009, and how did you use this information to build your line for 2010?

Dunks, Blazers, Bruins, Stefan and P. Rod 3. The goal with our product offering, like our team is to make sure that it’s well balanced. From tech shoes like the Zoom Tre to something as basic as the Bruin, we want to make sure the line has something for everyone. And now that the line will have three signature riders represented, we’re able to get even more specialized to skaters’ needs.

What new materials, constructions, or features are you most excited about for your 2010 line?

There’s plenty of innovation dropping in 2010: Flywire with Omar Salazar’s upcoming pro model, cold wrap construction with the P-Rod 2.5 and new cupsole construction with Paul’s fourth shoe coming in August.

What’s the general design direction of your 2010 line and why do you think it will be successful at retail?

This might sound cliché, but the general design direction for Nike SB is the same every year: utilize Nike’s heritage and innovation DNA. Nike has over 30 years of footwear history, which on one hand includes some of the most classic footwear silhouettes and on the other, developing some of the most forward thinking footwear innovations. So if Nike SB isn’t tapping into both ends of that spectrum then we’re not adequately carrying on the company’s legacy. As for retail, that full range of product is what our fans expect from us: from high-tech, to premium signature models to classics like the Dunk, Blazer and Bruin. Skaters love the familiar, but they also like to be surprised with change. Our line has consistently brought both.

Does the line feature new pro models, collabs, reissues, proprietary technologies/ materials, or other notable innovations?

For now, it’s the same three upcoming models that were mentioned earlier: P-Rod 2.5, Omar Salazar and P-Rod 4. As for collabs, those are a constant in our line as well, but we like to let them pop up as pleasant surprises.

How has your brand approached mid, high, and sky-tops for next season?

We have always had high-tops. Mid-tops came in pretty early on as well. Never sky-tops.

What percentage of your brand’s line is vulcanized, cup sole, or other sole constructions? Why?

Currently it’s 70/30, 70 cupsole, 30 vulcanized. By the middle of 2010, the models will probably shift a bit, but the percentage will be roughly the same. As for why, there is only so much you can do with vulcanized shoes. And as great as vulcanized shoes work, let’s be honest; the technology can certainly be improved upon. In terms of environmental impact alone, the shoes leave a lot to be desired.

Provided by Kevin Imamura