After Taos broke ranks last year and lowered the wall to snowboarders, the three holdouts, Alta, Deer Valley, and Mad River Glen, have circled the wagons to keep boarders at bay. In the current economic environment, many companies are working to recruit new customers, but the skier only designation is a marketing tool for these resorts. That said, none of them is saying never to an emancipation proclamation for shred.
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March 08 2009 |
779 views | 12 comments
Former pro shred and star talent manager Circe Wallace has worn many hats in the snow game, and in her latest venture, Circe Snow, she’s designing her own.
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March 02 2009 |
1,679 views | 3 comments
Transworld Business took an exclusive, all-access tour of American Apparel’s 800,000 square-foot factory in downtown Los Angeles. Here’s a behind-the-scenes video tour of the company’s vertically integrated facility, and a look into its unorthodox business model.
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February 25 2009 |
1,508 views | 2 comments
Skate Lair is a shop unlike most shops. Located in Enfield, Connecticut for the past nine years, owner Erik Munday has strongarmed his customer base into submission, and now they are his loyal minions, tattooed and proud.
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February 25 2009 |
943 views | 2 comments
Santa Barbara local Tim Hoover started the Ultimate Boarder competition with the dream of hosting the Iron Man of action sports. Here’s what he had to say about the event’s sophomore year.
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February 23 2009 |
361 views | 1 comment
Nidecker released its new board shape, CamRock, at SIA. TransWorld Business caught up with the company’s head shaper, Stephane Radiguet, and brands and marketing director, Robert Etienne, after their first on snow demo to find out what makes this technology stand out from the rocker revolution reshaping board specs and get retailers’ reactions.
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February 19 2009 |
592 views | 1 comment
In this feature you’ll find everything you need to know (and more) about the history of the surf industry’s trade association, along with four photo galleries filled with images from Surf Summit, SIMA Image Awards, Liquid Nation Ball, and of course Waterman’s Ball.
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February 19 2009 |
472 views
Smith’s Surf TM and Promotions Manager J.P. Collett recently got tapped to take on the company’s snow team as well. We find out what it takes to promote the brand and athletes across sports.
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February 18 2009 |
448 views | 4 comments
Brooke McGregor founded Sabre Vision with longtime girlfriend Tabitha Shafran back in 2006 after moving to Newport Beach from Australia. The brand recently announced its first apparel offering, so Transworld Business caught up with McGregor for some off-the-cuff comments on the decision to expand into apparel. Here’s what he had to say.
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February 17 2009 |
634 views | 1 comment
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