How To

Tax Tips: Top Eleven Deductions You May Be Missing

It’s estimated that small business owners and the self employed overpay their taxes by nearly $160 billion every year. Check out these helpful tips to make sure you’re not adding to that sum.

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mike lewis

HOW TO: Keep Your Job In a Tough Economy

With unemployment on the rise, job security is practically a thing of the past. That’s why TransWorld Business has sifted through all the generic advice out there about how to hold on to your job, and translated those lessons to action sports.

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adamsullivan

How To: Tips For Using Social Media As A Marketing Tool

The days of social media are upon us and the means to connect with your customers goes beyond personal interaction. Companies can now communicate with consumers through a variety of social media platforms to help engage and educate. Here are some tips on what your business can do.

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ADMIN

Retail 201: Window Displays

If the eyes are the window to the soul, the shop window is definitely the window to your brand. Window displays are a bit like tractor beams. If you gear them up right, they’ll draw unsuspecting shoppers to you in a trance like state, checking all frugal inhibitions at the door. Done wrong, they’ll have them skittering to the other side of the street.

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mike lewis

Bobby Abdel, Jack's Surfboards

10 Tips for Tough Times: Industry Vets Share Advice On How To Weather the Storm

For the month of August, Transworld Business spoke with a number of industry heavyweights who are no strangers to riding out tough economic times to get their advice on surviving the troughs. Here’s what we found out.

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mike lewis

How To: Improve Profitability Through Superior Service

A 1980 government study about pissed-off customers showed that 96 percent of them do not complain, 90 percent will not return, and 13 percent will tell at least 20 others that you suck. That was nearly 30 years ago, when the Internet was still a twinkle in Al Gore’s eye and your customers had about one-billionth the options for sharing their experiences and spending their money. Here are some tips to help you and your staff.

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mike lewis

How To: Burton’s VP Clark Gundlach on Battling Gray Marketing

Burton’s Clark Gundlach discusses the company’s efforts to curb gray marketing, a new dealer agreement, and shutting down product sales at Costco.

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mike lewis

How To: Prepare For June 20th and 21st

Presidents have one. Martin Luther King, Jr. has one. Hell, in Australia Guy Fawkes even has one, and all he did was threaten to blow up Parliament. So what good comes out of having a “day,” and why do we need them for surfing and skateboarding? The short-short answer is recognition.

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adamsullivan

How To: Make Your Job Work for You

Career management isn’t something that comes naturally to many in the board sports industry. Usually people are drawn to this business because of the lifestyle and working in this niche is a passion—a chance to get up every day and go to work doing something you love. This article provides some inside tips on how to maximize success in your current position, or how to successfully find your next.

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biz_editor

How To: Avoid the Post Holiday Doldrums

f you’re like most retailers, you don’t need us to tell you that the holiday season is a time of bachian revelry. The whir of drills assembling completes, the phones ringing off the hook, and the constant “ching ching” of the cash drawer all blend together in one deafening yet sweet cacophony—the soundtrack of cold, hard profits. But like the withdrawal from an amphetamine binge (not that any of the editors here have experienced such a thing), the sales fallout after Christmas can be a time of serious depression. But don’t let the doldrums get you down.

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biz_editor

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