How To

The 2009 podium. Photo Dan Mathieu

How To: Build A Better Action-Sports Comp

In an era of contest consolidation, the Ride Shakedown is launching its first foray into the U.S. market this coming winter. Contest organizers Patryck Bernier and Brendan O’Dowd sat down with us to discuss effective brand partnerships, the future of contests, and their new clothing line.

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mike lewis

Carl Shusterman

Ask The Expert: U.S. Immigration 101 for Action-Sports Athletes And Their Sponsors

Immigration attorney Carl Shusterman explains how foreign athletes and their sponsors can successfully navigate the U.S. immigration process.

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ADMIN

How To: Increase Store Profits By Increasing Maintained Markup

Retail expert Alan Roseman explains how slight changes to maintained markups can significantly improve profitability.

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josh hunter

International Go Skateboarding/Surfing Day Resource Center

In an effort to provide valuable insight and useful tips for June 20 and June 21, TransWorld Business presents the International Go Skateboarding/Surfing Day Resource Center.

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ADMIN

How To: Create A Merchandise Plan

Core shops are being buffeted by many changes in the retail climate today. Much of what is affecting retailers is beyond our control. Success will always depend on understanding the factors over which we have dominion, or at least influence, studying them, and making wise choices. One area for improvement for all retailers is the constant improvement of merchandise plans.

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How To: Whitebook Avalanche Education Tips

RECCO serves up tips to help you never need to use its reflectors.

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HOW TO: Retail Tax Tips

Top action sports retailers share their tips for making tax season a breeze.

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mike lewis

How To: Improve Search Engine Optimization With Press Releases

Understanding and improving search engine optimization is key for any type of business looking to drive users to its site. One way business owners can do this is by carefully crafting press releases to get the content into aggregators and news feeds such as Google news.

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mike lewis

How To: Public Relations Tips From the Pros

Highlights from group Y’s panel discussion with Bungalow PR’s Stacie Krajchir, Burton’s Global PR Director Shana Frahm, and Vans’ Senior PR Manager Chris Overholser.

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ADMIN

How To: Retailer Tips For Tough Times

Even in a recession that has already bankrupted more than half a dozen retail chains, experts say merchants have to ensure that they keep a laser focus on evolving to the changing needs and wants of their shoppers.

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