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How To: Burton's VP Clark Gundlach on Battling Gray Marketing

Burton’s Clark Gundlach discusses the company’s efforts to curb gray marketing, a new dealer agreement, and shutting down product sales at Costco.

Friday, June 27th, 2008 | 3,409 views | 47 comment(s)

HOW-TO

How To: Improve Profitability Through Superior Service

A 1980 government study about pissed-off customers showed that 96 percent of them do not complain, 90 percent will not return, and 13 percent will tell at least 20 others that you suck. That was nearly 30 years ago, when the Internet was still a twinkle in Al Gore's eye and your customers had about one-billionth the options for sharing their experiences and spending their money. Here are some tips to help you and your staff.

Tuesday, July 29th, 2008 | 746 views | 3 comment(s)

HOW-TO

How To: Prepare For June 20th and 21st

Presidents have one. Martin Luther King, Jr. has one. Hell, in Australia Guy Fawkes even has one, and all he did was threaten to blow up Parliament. So what good comes out of having a “day,” and why do we need them for surfing and skateboarding? The short-short answer is recognition.

Wednesday, June 11th, 2008 | 505 views | 1 comment(s)

HOW-TO

How To: Make Your Job Work for You

Career management isn’t something that comes naturally to many in the board sports industry. Usually people are drawn to this business because of the lifestyle and working in this niche is a passion—a chance to get up every day and go to work doing something you love. This article provides some inside tips on how to maximize success in your current position, or how to successfully find your next.

Wednesday, April 2nd, 2008 | 467 views | 0 comment(s)

HOW-TO

10 Tips for Tough Times: Industry Vets Share Advice On How To Weather the Storm

For the month of August, Transworld Business spoke with a number of industry heavyweights who are no strangers to riding out tough economic times to get their advice on surviving the troughs. Here's what we found out.

Thursday, August 28th, 2008 | 264 views | 2 comment(s)