“FROM THE GROUND UP” Putting the Oakley Dirt Lab on Steroids

Oakley Dirt Lab: From the Ground Up

Two-OAKLEY Dirt Lab two-part video series The offer was a simple one: “we (Oakley) have all this unused, unmaintained land – want to do something with it?” Mike “Hucker” Clark didn’t even think twice. It was every BMX dirt jumper’s dream: the chance to build a private set of jumps for him and his friends.