In the aftermath of Nike 6.0’s “Migration” event I was able to get a few questions through to brand director Bas Renard. Here are his answers along with a brief company history and photo gallery from the trip.

There’s definitely no shortage of parties during the X Games in L.A., but ones that last four days tend to get our attention. This year DC commited what it calls a “hosted hotel takeover” of The Standard, Downtown Los Angeles during the 2008 X Games.

There were some errors in the Special Advertising Section of our July issue. Click here for corrections and a preview of Electric’s sunglass line.

Oakley took care of the details. The only thing shop and media teams had to do was show up at Dana Point Harbor and catch fish. Transworld didn’t come back with any cash prizes, but we were able to snag a few photos.

Vans President Steve Murray discusses VF’s 2004 acquisition of Vans for $396 million. VF is ranked 335 on this year’s Fortune 500 list.

April 25, 2008 — Luxottica Group SpA, the parent of Oakley, reported a 19% drop in first-quarter net profit as retail sales in the U.S., its largest single market, continued to decline and the weak dollar took a toll.

“The Vans Classics Category manager owns, creates and champions the vital Classics line globally, driving strategic direction and product line management.” If this sounds like something you could do well, read on.

The Hollywood Premiere of Bra Boys went down at D.G.A. on Monday, Apr. 7th. The film, which won the 2008 X-Dance Film Festival, will be released in select US theaters on Apr. 11.

Photos from the 686 heli trip to Snow Water Mar. 28-30, 2008. The heavy-hitting crew included Mike West, Kristin Cusic, and Doug Sumi from 686; Adam Cozens, Rob Campbell, and Bruce Scott from Transworld; Kara and Chad Mihalick from Malakye; Dennis Seydel from Nike; Jim Riley and Chance Nace from Ketel One; and John Stouffer from Fuel TV.