Street Dreams premiered to a sold out audience in Hollywood at Grauman’s Chinese Theatre on June 8, 2009.

Vans hosted a release party last night for their new book, “Vans Off The Wall: Stories of Sole From Vans Originals.” We’ll be updating this post with a few video interviews soon, so stay tuned. Also, check out the Q&A from our interview with Vans VP of Marketing Doug Palladini.

If you woke up to the sound of shrieking school girls this morning, it’s because news broke that Ryan Sheckler is coming to JCPenney. He won’t actually be hanging out at a store near you, much to the disappointment of Twittering teens everywhere, but his new clothing line, RS By Sheckler, will be hitting racks [...]

Skateboarding industry heavyweights gathered at Woodward West in Tehachapi from Apr. 1 - 3 to discuss the state of the industry and see what could be done to improve business for manufacturers and retailers.

Transworld has eliminated eight positions within the company. Departments affected are Transworld Business, Transworld Surf, Transworld Skateboarding sales, marketing, and finance.

Group Y hosted it’s latest panel discussion “How to Maximize PR Opportunities & Expand Brand Awareness” at The Grove in Anaheim Wednesday night. Check out the photos here.

686 held a 2009-2010 Winter Collection Preview at Detroit Bar in Costa Mesa on Friday, Nov. 14. See photos here.

In the aftermath of Nike 6.0’s “Migration” event I was able to get a few questions through to brand director Bas Renard. Here are his answers along with a brief company history and photo gallery from the trip.

There’s definitely no shortage of parties during the X Games in L.A., but ones that last four days tend to get our attention. This year DC commited what it calls a “hosted hotel takeover” of The Standard, Downtown Los Angeles during the 2008 X Games.

There were some errors in the Special Advertising Section of our July issue. Click here for corrections and a preview of Electric’s sunglass line.