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DC Launches New Commercial Campaign On MTV2, FUEL TV

Press Release | Prop Value:76 Wednesday, August 27th, 2008 | 309 views | 1 Comment »
Santa Cruz Hosts 35-Year Celebration With Artist Jim Phillips at ASR Sept. 5-

Press Release | Prop Value:76 Wednesday, August 27th, 2008 | 132 views |
New Zealand Snowboard Union Is Born

Daisuke Murakami showing off in New Zealand
Photos Pablo Azocar
New Zealand - Two years ago the New Zealand snowboarding scene was beginning to lose it governing body, the New Zealand Snowboard Association (NZSBA). As this decline in the NZSBA’s ability to govern and support the sport of snowboarding in New Zealand continued a few people began [...]

Press Release | Prop Value:76 Wednesday, August 27th, 2008 | 21 views |
Zaugg Partners With FIS To Build Pipes

The International Ski Federation (FIS) and Zaugg AG Eggiwil, a world-wide leader in the development and production of snow clearing and ski-run preparation machines, today announced a new cooperation whereby Zaugg will become an official “FIS Partner.” The agreement is effective immediately and covers the FIS Snowboard World Cup events and FIS Snowboard World Championships.
Under [...]

Press Release | Prop Value:76 Wednesday, August 27th, 2008 | 22 views |
Skico, Snowmass Focus Winter Ads Political Activism

According to the Aspen Times:
ASPEN — The Aspen Skiing Co. will buck the ski industry trend again this year and go with an advertising campaign that touts political activism rather than powder.
The Skico is running ads in the major ski and snowboard publications that show the steps its front-line employees have taken to help preserve [...]

Press Release | Prop Value:76 Wednesday, August 27th, 2008 | 45 views | 1 Comment »
New Hampshire’s Green Slopes Program Reduces Pollution at State’s Ski Resorts

Concord, NH - New Hampshire is home to 22 ski mountains that were visited by more than two million skiers during the 2006-07 ski season. The ski industry generates not only tourist dollars for the state, but also produces wastes and environmental impacts that require proper management.
The New Hampshire Pollution Prevention Program (NHPPP) operated by [...]

Press Release | Prop Value:76 Wednesday, August 27th, 2008 | 9 views |
Consumer Confidence Builds in August

The Conference Board Consumer Confidence Index, which had improved moderately in July, made further gains in August. The Index now stands at 56.9 (1985=100), up from 51.9 in July. The Present Situation Index decreased to 63.2 from 65.8 last month. The Expectations Index, however, increased to 52.8 from 42.7 in July.
The Consumer Confidence Survey is [...]

Press Release | Prop Value:76 Wednesday, August 27th, 2008 | 21 views |
Female Participation Increases Most in Skateboarding

Evelien Bouilliart
Photo: Courtesy Etnies

Of the 38 sports and activities surveyed by the National Sporting Goods Association (NSGA) in its “Sports Participation – Series I and II” reports, the female share of skateboarding showed the strongest increase. Females represented 26.6% (2.7 million) of total skateboard participation in 2007; in 2002, they represented only 19.5% (1.9 million) [...]

Press Release | Prop Value:76 Wednesday, August 27th, 2008 | 57 views |
Claudia Fliri and Loui Purucker join the Völkl Squad Team

“The Squad”, Völkl Snowboards´ pro team, is upgrading for the upcoming season with two new shooting stars. Besides Marc André Tarte, Alex Schmaltz and Chris Kröll Claudia Fliri from Austria and Loui Purucker from New Zealand are new in the Squad Team. Claudia was promoted from the Pro Sistaz and Loui from the SQD Youngstars [...]

Press Release | Prop Value:76 Tuesday, August 26th, 2008 | 80 views |
VANS TAPS JIM WATSON AS DIRECTOR OF APPAREL SALES

Cypress, CA (August 26, 2008) – Vans announced today the hiring of Jim Watson as Director, Apparel Sales. Watson, who begins September 2, carries extensive sales experience and an understanding of the apparel industry making him an important addition as Vans continues drive its growth of the Men’s, Girls’ and Boys’ Apparel categories through [...]

Press Release | Prop Value:76 Tuesday, August 26th, 2008 | 278 views | 2 Comments »
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