mike lewis


Born and bred in Colorado, I’ve been riding snowboards for 20 years and writing about them for 15. Damn that makes me sound old!


Articles posted by mike lewis

Snow Exposure-Meter Is Back!

Find out who’s leading the pack as the 2009/10 snowboard Exposure-Meter race gets underway.

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mike lewis

CIT Announces Restructuring Plan

Troubled small business lender CIT, upon whom much of the industry relies, announced a restructuring plan yesterday designed to keep the company out of bankruptcy by trimming $5.7 billion off its debts.

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mike lewis

How To: 22 Exhibitor Trade-Show Tips

Make the most of your next trade-show with this expert advice.

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mike lewis

Buy A Burton, Get A Free Lift Ticket

Burton Snowboards has teamed up with resorts across North America to offer a free lift ticket with the purchase of just about any new 2010 deck.

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mike lewis

Jones ripping Russia. Photo: Eric Bergeri

Jeremy Jones Parts Ways With Rossignol

The big mountain master has parted ways with Rossignol, his sponsor of 19 years.

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mike lewis

The 2009 podium. Photo Dan Mathieu

How To: Build A Better Action-Sports Comp

In an era of contest consolidation, the Ride Shakedown is launching its first foray into the U.S. market this coming winter. Contest organizers Patryck Bernier and Brendan O’Dowd sat down with us to discuss effective brand partnerships, the future of contests, and their new clothing line.

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mike lewis

Snow Update - Storm Blankets The Rockies

Early season flakes equal excitement, especially this year as snow also equals sales. We’re all waiting on the edge of our seats, hoping to escape from behind our desks and trade them for a chairlift very soon and things are looking good!

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mike lewis

Intrawest Institutes Helmet Requirements

Intrawest announced new helmet guidelines today including phasing in employee and ski school requirements.

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mike lewis

Chad Perrin Named YES. U.S. Sales Manager

Chad Perrin is officially a YES. man.

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mike lewis

Nike Action-Sports Divisions Post Double Digit Q1 Growth

While Nike’s overall revenues declined 12 percent from last year, its action sports brands including Hurley, Nike, and Converse shined.

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mike lewis

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November 20, 2009, 4:04 pm

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