mike lewis


Born and bred in Colorado, I’ve been riding snowboards for 20 years and writing about them for 15. Damn that makes me sound old!


Articles posted by mike lewis

Dragon Hires Rick Irons As Global Brand Manager

Dragon Alliance has hired Surfer Publisher Rick Irons Jr. as its new global brand manager.

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mike lewis

Co-owners Randy Burnett and Duke Edukas with trusty shop dog Rusty.

Surfside’s Duke Edukas Talks About Early Snow Sales

We caught up with Surfside Sports Owner Duke Edukas to find out what the early opening means for snowboard sales and his predictions for the winter.

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mike lewis

Mike Rogers, Grind For Life

Mike Rogers Explains Grind For Life Organization

TransWorld Business caught up with Mike Rogers, founder of the Grind For Life organization, to talk to him about his mission to provide financial assistance to cancer patients and their families. Watch the video interview.

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mike lewis

Mike Carter, Skullcandy

Electric Co-Founder Mike Carter Discusses New Role At Skullcandy

As the new VP of Global Marketing, Mike Carter plans to help strengthen the brand’s partnerships with core retailers and will be heading up the development of its new offices in San Clemente, California. Read the full interview here.

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mike lewis

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Early Resort Openings Lead to Optimistic Predictions For 2009-10

We caught up with Las Vegas Ski/Snowboard Resort’s Base Operations Manager Craig Baldwin and Boreal’s Marketing Manager Jon Slaughter to get their thoughts on what an early opening season means for their business and the snow industry.

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mike lewis

Brand Profile: Crooked Jaw

Regardless of your stance on the issue, the lines between action sports and MMA continue to blur. Born five years ago on Long Island, Crooked Jaw Fashions launched as a skate, surf, snow, and MMA focused streetwear brand. We caught up with Co-founder Craig French to learn more about the brand and his take on the future of the cloudy line between MMA and action sports.

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mike lewis

Las Vegas Ski & Snowboard Resort Opens Today

Loveland is not the only resort getting the season fired up today, and the mountain claiming the honor of second place, by mere hours, is in an unlikely location to say the least.

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mike lewis

Loveland To Open Tomorrow - 10/7/09

Loveland Ski Resort announced that it will be the first resort in the nation to open as it officially fires up its lifts for the season tomorrow October 7 and A-Basin will follow suit on Friday.

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mike lewis

BRA’s Melissa Clary On Skate Industry Surf Expo Petition

The Board Retailers Association (BRA) distributed an electronic petition yesterday to core skate retailers to encourage skateboard manufacturers to attend the January Surf Expo. We caught up with BRA Executive Director Melissa Clary to find out more on the background of the petition and how she sees this playing out.

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mike lewis

J. Jones and Nidecker Launch Jones Snowboards

After parting ways with Rossignol, Jeremy Jones has teamed up with Nidecker to create a new board brand.

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mike lewis

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