Mike Lewis

Born and bred in Colorado, I’ve been riding snowboards for 20 years and writing about them for 15. Damn that makes me sound old!


Mike's Articles

What Are You Doing To Create New Skateboarders?
It's time for shops and brands to take control of their future and get...
Billabong Extends Exclusivity Period With Paul Naude’s Group
Billabong announced today that it is extending the...
Help Wanted: Mackr Clothing Is Seeking Sales Reps
Mackr Clothing Brand is currently seeking sales reps. For more info...
Remembering Vail Pass Avalanche Victim Mark McCarron
Celebrate the life of Mark McCarron, a pillar of the Colorado...
Case Study: Coming To America With Régis Rolland And APO Snow
Régis Rolland and APO Snow are diving into the US...
Giro Parent Company, Easton-Bell, Being Prepped For Sale
According to insiders, Easton-Bell is being prepared for sale...
Exposure-Meter Data And Custom Reports
Maximize your brand’s marketing and team management efforts with TransWorld...
Quiksilver Hires Former Disney Exec To Head NA Retail
Quiksilver has named Steve Finney, a former SVP of retail at...
Upstarts: WeatherMTN Founders On The Brand’s Launch, Line & Longitude
Industry vets Travis Lanthier and Brad...
Case Study: Cocona Grows With Ride Snowboards Through Innovation & Story Telling
Cocona is growing its penetration...
Snowboard Sales Hit Three-Year High In February; Inventories Drop
While season-to-date sales are still down, February...
Derek Sabori On Volcom’s New Environmental Profit & Loss Reporting & Pipe Pro’s Deep Blue Designation
On the eve of these major announcements guiding the company's progressing mindset in this realm, we caught up with Derek Sabori, Volcom's senior director of sustainability to learn...