mike lewis


Born and bred in Colorado, I’ve been riding snowboards for 20 years and writing about them for 15. Damn that makes me sound old!


Articles posted by mike lewis

Big in Japan: Flux Bindings

TWBiz catches up up with Flux’s Founder and US/International Sales and Marketing Manager to get their take on growing the brand over the last 16 years and across four continents.

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mike lewis

Breaking In To The Biz: Burton’s Chris Doyle

Now Burton’s senior product development specialist, Chris Doyle says his life could have gone in a completely different direction back in 1985, when he was working as a Jr. accountant at a bank in NYC.

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mike lewis

Q&A: GreenRep.org Founder Danny Clayton

The company, which donates five percent of all profits to green organizations and educational sources, was created with a mission to sell green products and advance green initiatives in the surf, skate, snow and outdoor industries.

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mike lewis

Snowbird’s PR Director Jared Ishkanian On Recent Avalanche

After a series of deadly avalanches in December, one of which was on Snowbird’s Mt. Baldy, Transworld Business talked with the resort’s PR director about the recent tragedy, how the resort is reacting and what this means for the remainder of the season.

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mike lewis

Missing Ontario Snowboarder Found Safe

After spending three nights out in the Mt. Seymour elements, Ontario rider James Martin was found safe, but shaken and a bit frozen.

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mike lewis

Adios 2008! Here’s to the year that was

As the clock counts down to 2009, join us for a trip down boardsports’ 2008 memory lane.

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mike lewis

Mark Simo Resigns From Orange 21 Board

After being dismissed as its CEO in September and having repeated attempts to merge with his No Fear retail stores squashed, Spy and No Fear founder Mark Simo submitted his letter of resignation from the Orange 21 board of directors.

Here’s Simo’s letter to Stone Douglas, Orange 21’s chairman, which was submitted to the SEC:

Dear Stone:

As you well know, I have great affection for the Spy brand and business. I created the brand, successfully grew it and the business, and then over the course of nearly two years revived them both. I put my money, along with a significant amount of time and effort, into the company and persuaded numerous shareholders to invest also. It was a severe blow, then, to be summarily dismissed as chief executive officer in September. The rationale for that decision by the board remains a mystery to me still.

Nevertheless, I have stayed on as a director in an effort to assist in maximizing value for all shareholders. I have done so because of my confidence in the brand and its future. I am convinced, as much as I ever have been, that real opportunities exist for enhancing shareholder value while at the same time doing right by the company’s employees and business partners. I believe that, in this radically changing environment, the merger I have proposed with No Fear Retail Stores offers the best opportunity to achieve those goals. There may be other options that the board also should consider, but the one thing this company cannot afford is to do nothing. That, unfortunately, is the course this board has chosen to take.

Collapsing consumer demand and limited capital availability, and the overall global economic slowdown, have created unprecedented challenges for Spy. Management has a duty to work vigorously and diligently to address these challenges, and the board is obliged to intensify its oversight and support. This management and this board have done just the opposite. Since September, as the economic crisis has deepened, there have been a mere handful of board meetings, all of them brief, and not one of them dealing substantively with management’s strategy for maintaining revenue and trimming costs.

The board has been similarly indifferent to other matters of significant importance to the company’s business and well-being. I have attempted repeatedly to negotiate a commercial agreement for future orders with No Fear, only to be summarily dismissed. If this is how the company now deals with one of its largest customers, I have serious concerns about its retention of other major accounts. There is also the matter of my outstanding compensation. I have presented several possible structures and elements in order to move us toward a reasonable settlement, but the company has been unresponsive. You finally assured me that the matter would be resolved by the end of November, but I have yet to receive a settlement proposal.

My repeated attempts to convene board meetings to address these challenges have been ignored or denied. This pattern of passivity is dangerous and is inexcusable. Ultimately, it has made it impossible for me to fulfill my fiduciary duties as a director of the company. Accordingly, and with great disappointment, I am resigning as a director of Orange 21 and any and all of its subsidiary companies, effective immediately.

Let there be no misunderstanding that, on behalf of No Fear, a significant shareholder of the company as well as its largest customer, and as a shareholder in my own right, I will continue to expect and demand more accountability from the company’s management and board.

Sincerely,
Mark Simo

mike lewis

Romain DeMarchi On Flux

In addition to creating a new board company with JP Solberg and DCP and running his streetwear company QWST, it looks like RDM is covering his bases nicely after breaking up with Burton and has signed with a new binding sponsor - Flux.

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mike lewis

Q&A With Stomp Design’s Dave Molinari and Eric Diaz

Transworld Business caught up with Stomp Design CEO Dave Molinari and Sales Manager Eric Diaz to get the low down on a decade of making snowboard accessories.

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mike lewis

Shop News: Q&A With Adrian Palmer of MissBoarder

Kim and Adrian Palmer launched the first girls-only snowboard retail site in 2007, and have since founded an extension of that - MissBoarder boutique in Truckee, Calif.

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mike lewis

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