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mike lewis

Born and bred in Colorado, I’ve been riding snowboards for 20 years and writing about them for 15. Damn that makes me sound old!
Articles posted by mike lewis
Citi group retierated a buy recommendation on Quiksilver (ZQK) saying “VFC may be close to acquiring skate brand DC Shoes from Quiksilver (NYSE: ZQK), according to WWD reports on Friday.
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January 26 2009 |
1,886 views | 10 comments
Chevrolet has pulled its long running title partnership of US Snowboarding and the Grand Prix contest circuit after 12 years.
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January 23 2009 |
440 views | 3 comments
YES, the rumors are true. David Carrier-Porcheron, Romain de Marchi, and JP Solberg are starting a new snowboard brand. YES they will be available at SIA and YES they have landed on a name. YES.
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January 23 2009 |
7,849 views | 23 comments
MAGIC is abandoning the Shout Hall for its February apparel trade show in the Las Vegas Convention Center.
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January 23 2009 |
143 views
Every year ThirtyTwo invites a select crew of retail accounts to the mountains for the ultimate sales clinic, Boot Camp, which allows retailers to not only learn about the product, but test it out with the people who made it, provide feedback, and get away from it all for a four day working vacation.
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January 22 2009 |
592 views | 7 comments
As we all gear up for SIA, there’s a lot to look forward to: Checking the new lines, seeing old friends, the last year in Sin City, and the 10th Annual Riders Poll awards.
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January 21 2009 |
320 views
686 and New Balance are debuting the line at SIA. We sat down with both crews to get their take on making a successful category crossover collaboration.
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January 21 2009 |
1,177 views | 5 comments
Get KO’d with over 1,100 Zumiez staff and industry titans.
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January 15 2009 |
4,611 views | 94 comments

Photo: Liam Gallagher
Despite all the gloomy economic news bombarding them daily, strong snow falls and epic deals have been bringing out skiers and riders around the world en masse and many resorts cleared the holiday hurdle with flying colors.
While Vail Resorts has announced that numbers are down, a number of other industry organizations such as CSCUSA are reporting strong numbers. SkiRebel, an Ontario based ski magazine, compiled the following stats on the global market:
Excellent business over the holiday period has been reported in Andorra, Canada, Italy, Spain, Switzerland and even by some resorts in the world’s most gloomy economy – the US.
In France some resorts claimed business was up 30% on a still quite healthy Christmas/New Year 2008/9 whilst the largest operator in the world, the Compagnie des Alpes, said before Christmas that its advance bookings had already put it 2.5% up on sale on the previous year at that point.
In New Hampshire, USA, Jiminy Peak reported that skier visits since mid-December were nearly 71, up 4 percent from last year and a record start for the year whilst over in Vermont Okemo said skier visits during the New Year week were 7 percent ahead of this time last year. Three major resorts in Colorado all reported record-setting days for the holiday weeks, while small resorts in North Carolina and outside Los Angeles reported skier visits up 40 percent.
Of course it is not all good news with media reports in the US noting that some major
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January 13 2009 |
100 views
EESA has signed JJ Thomas to its first layer slayer team. The brand sat down with JJ to found out what he’s got going on for the winter:

After a couple seasons of flowing JJ proddy outta straight-up respect for his riding and all-around good guy persona, we put the pieces of the puzzle together and put JJ on the program full-time. Recently we had the pleasure of rapping with JJ about shredding, the scene and other random things in his life. As a dual-tasking full-timer between Breck and Encinitas, JJ gave us some insight to some of his favorite things.
Eesa: So what’s the deal with the dual homesteads?
JJ: My geographical pattern of migration is awesome and consistent. It goes from starting the winter in Denver with my parents for Thanksgiving. From there I ride the parks of summit county and compete on a regular basis. Around the end of January and early February I start filming in the powder in Utah and Wyoming and from there take a wild car trip somewhere crazy!! Around early May I start to shut it down and pull out the clubs and surf board in the great state of California before going to Mt. hood and then on to the south pacific and then before you know it its winter again.
Eesa: Whoa, that sounds kind of hectic, besides the shred and surfing, what else garners your time.
JJ: Well, I’m a huge fan of retro video games like Galaga and Ms. Pac Man and when I’m not nerding out I‚m a big Basketball fan (JJ has a mad cross-over and finger-roll if you think you can step to him, trust us, his first step is deadly).

JJ’s so pumped on ballin‚ he tried to take it to the hole during a Jazz game but was intercepted by the steakneck bearing down on him just before he was about to charge the court.

JJ: I also love to golf wherever and whenever I can.
Eesa: That’s rad, well you
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January 13 2009 |
112 views