Born and bred in Colorado, I’ve been riding snowboards for 20 years and writing about them for 15. Damn that makes me sound old!
Your Web page is the window to your company’s soul. Here are some tips from the experts on getting customers to fall in love at first site.
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Yes, the economy sucks. No, you can’t fix it. But do we sit around bitching about it, or work to get new people riding, and keep our little slice of the economic pie from getting thrown out with the crumbs?
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There’s a reason product demos are so popular, they form a much stronger link than just reading specs and reviews and checking out gear in shops. Last week we had the opportunity to take this to a whole new level and spend some time with the people from V.I.O. Point of View digital helmet cameras, Arc’teryx, Jack Link’s Beef Jerky, and Wigwam.
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The company released results from the second quarter of fiscal year 2009, ended January 31, 2009, in which it posted an increase in revenues from the same period in 2008 of 18 percent. It also announced initial sales of ‘09/10 season passes at ‘08/09 pricing, reducing employee wages combined with a stock plan, and that CEO Rob Katz has been appointed chairman of the board.
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While the conversation about the health of the sport has been largely hijacked by the state of the economy, the underlying trend of declining participation in snowboarding began before the bubble burst. This is the first in a series of pieces that will look at what industry members are doing to attract new riders, and more importantly, get them hooked and keep them in the fold.
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Understanding and improving search engine optimization is key for any type of business looking to drive users to its site. One way business owners can do this is by carefully crafting press releases to get the content into aggregators and news feeds such as Google news.
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After Taos broke ranks last year and lowered the wall to snowboarders, the three holdouts, Alta, Deer Valley, and Mad River Glen, have circled the wagons to keep boarders at bay. In the current economic environment, many companies are working to recruit new customers, but the skier only designation is a marketing tool for these resorts. That said, none of them is saying never to an emancipation proclamation for shred.
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Mad River Glen was one of the first resorts to allow snowboarders, and after banning them in the late ’80s is now famous as one of the last holdouts. We caught up with them to find out why.
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Former pro shred and star talent manager Circe Wallace has worn many hats in the snow game, and in her latest venture, Circe Snow, she’s designing her own.
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Liberty Media Group, parent company of Backcountry.com, WhiskeyMilitia.com, and Dogfunk.com, announced that its eCommerce division posted revenue growth of 65 percent in Q4 ‘08 and 92 percent for the year.
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The Biz Network is a collection of content from hand-picked personalities and organizations across the action sports industry. It's the ultimate source for behind-the-scenes perspective on the issues and events shaping our business. Look for more channels to be added soon.
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| Agenda Trade Show | TW Biz Staff | ASR Trade Show |
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| Imagine Marketing | 60-Second Sell | Market Watch |
October is here and TransWorld Business has an issue full of useful business insight, relevant news, and hot industry topics.
Subscribe to TransWorld Business| DJIA | 10433.71 | |||||||
| NASDAQ | 2169.18 | |||||||
| S&P 500 | 1105.65 | |||||||
| Billabong Intl Lt | 9.20 | |||||||
| Globe Intl Ltd | 0.35 | |||||||
| Jarden Cp | 27.58 | |||||||
| Pacific Sunwear O | 3.55 | |||||||
| V F Cp | 72.34 | |||||||
| Quiksilver Cp | 1.87 | |||||||
| Zumiez Inc. | 11.02 | |||||||
| Abercrombie & Fit | 39.42 | |||||||
| Orange 21 Inc. | 0.71 | |||||||
| Sorc | 0.00 | |||||||
| Volcom, Inc. | 16.50 | |||||||
| Nike Inc Cl B | 64.52 | |||||||
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