• News

Tenth Annual Burton European Open Confirms Top Snowboarders, Musicians

OFFICIAL PRESS RELEASE - INNSBRUCK, AUT (November 13, 2008) – The Burton European Open (BEO) today announced that a number of the world’s top snowboarders plan to compete at this year’s 10th annual event, taking place from January 9-16 in Laax, Switzerland. The BEO is the third Burton Global Open Series event this season and a 6 Star TTR Event that offers top prizes like two new Volvo XC 60s and over $125,000 in prize money.

Among the confirmed invited riders are Burton Global Open Series Champion 07/08 Peetu Piiroinen from Finland, Olympic champion and defending 08 BEO slopestyle winner Shaun White (USA), Mikkel Bang (NOR), who placed second at least year’s Air & Style in Munich, and Swiss style master Nicolas Müller. The women’s line-up is also impressive with TTR World Champion 07/08 Jamie Anderson (USA), BEO 08 halfpipe winner and Olympic gold medallist Kelly Clark (USA), Dutch slopestyle queen Cheryl Maas, Canadian Marie-France Roy, Laax local Sina Candrian and the UK’s outstanding rider Jenny Jones, who came very close to winning the BGOS championship title last year.

For amateur riders who want a chance to compete against the top pros, online rider registration is open until November 20th at www.opensnowboarding.com.

The BEO’s 10th birthday will not only be celebrated with outstanding snowboarding, but also with legendary parties and live music acts. UK band The Streets will play a live concert on Friday, January 16th at The Riders Palace. Mike Skinner of The Streets just released a new album in September 2008 called “Everything is Borrowed” with the hit-single “I love you more (than you like me)”. The Berlin duo, Stereo Total, will play at the riders’ welcome party on Wednesday night, January 14th. According to the band’s website, “Stereo Total has created a colorful and fascinating universe oscillating between the essential punkrock, disco and electro garage chanson and genius dilettantism.”

If you can’t make it to Switzerland, watch the BEO semi-finals and finals live on Go211.com, where webcasts and highlights of the competitions will also be available for on-demand viewing once the event is over.  For more information about this year’s BEO Birthday Bash, check out www.opensnowbarding.com.

About the Burton Global Open Series
The Burton Global Open Series events are the pinnacle snowboarding events of the season. Founded by Jake Burton, the Opens have grown from grassroots events to global spectacles attracting tens of thousands of spectators and riders from around the world. Since the beginning, the Opens have been driven by riders, for riders evolving with snowboarding and riders’ needs over the years. With events held in Canada, Europe, Japan, the United States, New Zealand and Australia, the Opens set the standard for snowboarding events around the globe. For more information, visit www.opensnowboarding.com

About the Swatch TTR World Snowboard Tour
The Burton Global Open Series is part of the SWATCH Ticket To Ride (TTR) World Snowboard Tour, the largest group of independent freestyle snowboard events in the world. TTR ranks riders based on their results at participating competitions and crowns a SWATCH TTR World Snowboard Tour Champion at the US Open. For more information, visit www.ttrworldtour.com.

About Volvo Car Corporation
Volvo Car Corporation develops manufactures and sells Volvo cars. In 2007, more Volvo cars were sold than ever before - 458,300. Volvo Cars is represented in approximately 100 countries globally. Research and development is located in Gothenburg, with production in Sweden, China, Belgium, Thailand and Malaysia. Volvo Car Corporation employs about 24,000 people. Volvo XC60, a crossover was introduced in March 2008. Other models in the Volvo range are Volvo XC70, Volvo XC90, S40, S60, S80, C30 C70, V50 and V70. Since 1999, Volvo Car Corporation is a wholly owned subsidiary of Ford Motor Company, one of the largest car manufacturers in the world.  For more information visit www.media.volvocars.com.

About Go211.com
Go211.com is the leading community and video site for lifestyle sports created by and for action sports athletes and enthusiasts. It’s the place to hang with the pros and friends to get behind-the-scenes video, blogs, photos, webcasts and podcasts from featured contributors along with other action sports fans.  Go211.com offers a broad range of exclusive content submitted directly from the athletes.

kailee bradstreet

• November 13 2008 | 18 views

• News

Sierra Resort Takes Environmentality To New Industry Heights

OFFICIAL PRESS RELEASE - SOUTH LAKE TAHOE, Calif. - November 10, 2008 - A slew of new environmental initiatives at Sierra-at-Tahoe Resort build on the progress made by Project: Green Sierra, Sierra-at-Tahoe Resort’s innovative eco-conscious movement. The new efforts by Sierra™ Resort are designed to get as many individuals involved as possible, making tangible changes to the local environment, and building on Sierra Resort’s history of being responsible stewards of the land.

Building on the progress of last season’s initiatives, like the Green Lot, where hybrid vehicles can park up front in Preferred Parking for free, Sierra Resort is offering carpooling resources at SierraAtTahoe.com to help guests connect with one another to share rides to the mountain. The new online application allows guests to ask for or offer up a ride, save gas and money, and maybe even make some new friends. Guests can pre-select certain preferences like gender, rider type, smoker/non-smoker, age group and more. The online application links into a database shared by several Lake Tahoe resorts, providing guests access to a huge pool of other skiers and riders looking to hook-up a carpool.

Also new this season, environmentally conscious skiers and snowboarders can join Project: Green Sierra to become Part of the Solution. By signing the Project: Green Sierra pledge, season passholders promise to take tangible steps toward reducing their personal impact on the environment. If 1,000 passholders sign the Project: Green Sierra pledge, Sierra Resort will donate $1,000 to the Sacramento Tree Foundation in support of its goal to plant 5 million new trees in the region by 2025.

Sierra-at-Tahoe Resort is working with three local groups of school children to collect plastic bottle tops in exchange for a free day of skiing and snowboarding. The collected plastic tops will be recycled into new bottle tops by Aveda™ through the first ever Caps Recycling Program, developed to help combat the devastating effects of plastic cap pollution-and to increase awareness around this critical issue. The program will create plastic bottle caps for their Limited Edition Vintage Clove Shampoo from 100% recycled caps. The South Lake Tahoe Boys & Girls Club, the third grade classes at Tahoe Valley Elementary and the Tahoe Environmental Magnet School are all partnering with Sierra Resort to collect caps throughout the winter. Once their individual collection goals have been met, the children will receive a free day of skiing and snowboarding from Sierra Resort.

Sierra Resort will begin purchasing only 100% eco-friendly disposable products for all restaurants this season, building on the effort started last season to eliminate as much waste as possible from the resort’s footprint. All plates, bowls, cups and flatware will be made from renewable sources such as sugar cane, potato starch and corn resin.

Also in keeping with a commitment to the local environment and the local community, Sierra Resort will host “Ski Green Day” on April 1, 2009 - a day full of eco-focused guest activities. Similar to Customer Appreciation Day at the end of the season which benefits local sports organizations, “Ski Green Day” will benefit local environmental organizations by donating one dollar from each lift ticket sold on this day.

Sierra Resort continues to encourage guests to take environmental responsibility into their own hands and offers suggestions for What You Can Do. A complete listing of all the environmental initiatives currently in place at Sierra-at-Tahoe Resort can also be found online at www.SierraAtTahoe.com.
Sierra-at-Tahoe Resort: Keepin It Real

Recognized by Transworld Snowboarding as a “Best Value” and a “Best Vibe” resort and known for its wind-protected slopes, incredible tree skiing, family programs and parks and pipes that are among the best in the nation, Sierra Resort is a bastion of the authentic California ski experience. Easy to get to and always laid-back, Sierra-at-Tahoe Resort welcomes skiers and snowboarders to escape from everyday life and enjoy the simple pleasure of winter in the mountains. Sierra Resort and the Eldorado National Forest are partners in recreation.

The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall.  For more information, visit www.sierraattahoe.com or call 530.659.7453.

kailee bradstreet

• November 10 2008 | 17 views

• News

Uronimo Powers Body Glove Mobile Marketing

OFFICIAL PRESS RELEASE - Las Vegas, NV - October 22, 2008 - Using the Uronimo Mobile Platform, Body Glove launches mobile marketing featuring the new “Drop Zone  - Tahiti” trailer this week at the annual DEMA (Dive Equipment Manufacturer’s Association) Show.

“More than 11,500 professionals from the diving, action water sports and adventure travel industries will gather in Las Vegas, Nevada today and text ‘bodyglove’ to 87415 to get the advance trailer of the new Drop Zone - Tahiti starring Holly Beck, Alex Gray and Cheyne Magnusson,” said VP of Marketing for Body Glove Scott Daley, “We are excited to employ Uronimo’s new technology to deliver our new Drop Zone - Tahiti trailer to attendees’ mobile phones.”

“Most people have no idea that they can enjoy full-motion video with CD quality sound on their ordinary mobile devices,” said Robert Salinas, CEO and Founder of Uronimo.  “What better way to reveal what ordinary cell phones can really do, than by partnering with the ultimate water sports brand to share incredible underwater video of pristine Tahitian reefs and big wave surfing scenes from the new film, Drop Zone - Tahiti?”

“Drop Zone - Tahiti” follows the journey of three friends as they set out to catch the best waves and explore the most breathtaking reefs while taking their lifestyle to the limit.  Premiering at The Joint at the Hard Rock Hotel in Las Vegas, Nevada on Wednesday, October 22nd, “Drop Zone - Tahiti” follows pro surfers and PADI Divers, Holly Beck, Alex Gray and Cheyne Magnusson, as they pursue their two favorite sports from the calm, cerulean waters of Moorea to the rugged, heavy surf of Tahiti.

About Uronimo:  Uronimo’s innovative mobile media platform enables virtually every user worldwide to enjoy a superior mobile experience and receive any form of digital content on their mobile device, regardless of the type of phone, network or carrier.  Leveraging its proprietary delivery mechanism, Uronimo removes limitations by allowing its users to send and receive digital content, including video, images and audio files at no charge and without the need for any additional software.  Headquartered in Palm Springs, California, Uronimo is the premier mobile media platform poised to dominate the new, open mobile space by validating the medium as a cost effective channel for highly engaging advertising campaigns.

About Body Glove: Founded in 1953, Body Glove is a leading, worldwide action sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Bruce Irons, Dusty Payne, Mike Losness, Cheyne Magnusson, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, and Jeff McKee. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold globally in approximately 50 countries through distributors, sales agents and licensees.

kailee bradstreet

• October 30 2008 | 137 views

• Features

Nixon Breaks Into New Category

Accessories Company Aims To Expand Consumer Base With Headphones.

kailee bradstreet

• October 17 2008 | 1,162 views | 16 comments

• News

2008 Vans Downtown Showdown Live Webcast

OFFICIAL PRESS RELEASE - Watch the live webcast of the Vans Downtown Showdown this Saturday October 11 for your chance to score some great prizes!

We’re giving away a custom Downtown Showdown Epiphone Les Paul Jr guitar signed by the competitors, plus a killer prize pack that will outfit you in head-to-toe Vans gear.  Just complete the entry form, cross your fingers and tune in to www.vans.com to see if your name is called on air as the winner.   The last day to enter is Friday, October 10 so be sure to visit www.vans.com/showdown today!

More on the Vans Downtown Showdown:
Join Vans on Saturday, October 11 to see skateboarding’s top pros and ams shred for their chance at $85,000, as the 4th Annual Downtown Showdown invades Paramount Studios’ Back Lot.  We invited top skateboard companies and their riders to submit designs for one of four custom obstacles that were chosen and built as part of the Showdown course.

Those that can’t make it to this year’s Showdown can catch all the action at www.vans.com, including a live webcast of the entire event, plus plenty of photos and up-dates.  The Downtown Showdown will also air on January 19, 2009 at 8:00 pm EST/PST on FUEL action sports network.

Who: The top teams in skateboarding including Deathwish, Foundation, Toy Machine, Girl, Real, Element, Habitat, Creature, Black Label and Blind.

What:  Each team will session four unique, custom-made obstacles in a round-robin format with awards going out for top team, best pro, top am and best performance by obstacle.

When:  Saturday, October 11 at 5 pm (doors open at 4 pm)

Where:  Paramount Studios Back Lot

Prize Purse:  $85,000 in cash and prizes for individual and team winners

The Vans Downtown Showdown is made possible by the support of Rockstar Energy Drink, Scion, Epiphone and Skateboard.com.

For updates, check out www.vans.com/showdown.

kailee bradstreet

• October 07 2008 | 65 views