FOR IMMEDIATE RELEASE: Carlsbad, California - January 21st, 2008 - Spy Optic is pleased to announce the newest addition to its outstanding snowboard team, Finnish phenom and global powerhouse Eero Niemela. Effective immediately, Eero will be rocking Spy Optic, joining the elite ranks of David ‘DCP’ Porcheron, Marc Frank Montoya, Darrell Mathes, Todd Richards, Priscilla Levac, Erik Christensen, Stevie Bell and Louie Vito.
Eero’s riding speaks for itself. His opening parts in the last two WhiteOut Films releases, ‘Wear it Well’ and ‘Season 4′, his spread ad sequence of a frontside seven tailgrab, and editorial in Transworld Snowboarding Magazine’s December ‘07 ‘Wallpaper’, showcase both his own progress and the sport’s as a whole.
Hailing from Ojakkala, Finland, Eero now calls Whistler, British Columbia home. In between contests and traveling, he will be primarily focused on locking down footage for renowned snowboard filmer Mack Dawg’s next release.
Eero was eager to express his excitement, “I’m really stoked on Spy. The whole team is super-sick and they believe in their rider’s opinions! The product is just so good-perfect fit and sick designs. And, the team, I mean, being a part of this program you just can’t go wrong!”
In addition to filling his days riding with the infamous Mack Dawg crew, Eero will be representing Spy Optic along with his other sponsors (K2, Volcom, Monster Energy, Adio, Active, Vestal and Celtek) at the Winter X Games 12 in Aspen, Colorado, January 23rd to 27th. This will be his third Slopestyle appearance at X, and he hopes to better his best performance of a seventh-place finish in 2006.
About Spy
Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motocross, wakeboarding and skiing, and the youth lifestyle market within fashion, music, and entertainment. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG).
HEAD USA, the distributor for Palmer is pleased to announce that Nate Quinlan has been named the US Snowboard Product/Sales Assistant for Palmer Snowboards.
Previously Nate has worked for Vans as well as for Willi
Jan. 22, 2008 IPATH would like to officially announce the addition of Richie Jackson to the pro-rider family.
Hailing from Sydney, Australia, Richie
Target athlete and Olympic Gold Medalist to launch a limited-edition clothing line
January 22, 2008
Qu
2007 ESPY Female Action Sports Athlete and ESPN
McLean, VA (January 21, 2008)
New Tee Shirt Designs Feature Original Art from Sullen Creative Director and Contributing Tattoo Artists
San Diego, Calif. (January 21, 2008)
New Company Becomes Level North America
STOWE, Vermont (January 21, 2008)
Runway shows, movie premieres, skate contests, seminars and fundraisers round 3-days at ASR, January 24-26th
San Juan Capistrano, CA (January 21, 2008)
The Biz Network is a collection of content from hand-picked personalities and organizations across the action sports industry. It's the ultimate source for behind-the-scenes perspective on the issues and events shaping our business. Look for more channels to be added soon.
 |
 |
 |
| Agenda Trade Show | TW Biz Staff | ASR Trade Show |
 |
 |
 |
| Imagine Marketing | 60-Second Sell | Market Watch |
October is here and TransWorld Business has an issue full of useful business insight, relevant news, and hot industry topics.
Subscribe to TransWorld Business| DJIA | 10023.42 | |||||||
| NASDAQ | 2112.44 | |||||||
| S&P 500 | 1069.30 | |||||||
| Billabong Intl Lt | 9.55 | |||||||
| Globe Intl Ltd | 0.35 | |||||||
| Jarden Cp | 26.81 | |||||||
| Pacific Sunwear O | 5.09 | |||||||
| V F Cp | 74.47 | |||||||
| Quiksilver Cp | 1.89 | |||||||
| Zumiez Inc. | 12.84 | |||||||
| Abercrombie & Fit | 35.01 | |||||||
| Orange 21 Inc. | 0.80 | |||||||
| Sorc | 0.00 | |||||||
| Volcom, Inc. | 16.53 | |||||||
| Nike Inc Cl B | 64.56 | |||||||
Visit our sister websites
»
Surf
Skateboarding
Snowboarding
Motocross
RIDEbmx
Quad
Business
Loading ...