Clicker bindings and boots comprise 60 percent of K2’s total snowboard-related sales, and Team Manager David Billinghurst wants the team to reflect that fact.
“Moving into the future, if a new rider comes up to us and says he wants to ride for K2 but isn’t riding Clickers, it’s not advantageous to us to give that [...]

From the time of their inception, the small towns of the Rockies and the lives of people who line in them have revolved around the mountains. The character of native Indians, miners, and modern pioneers alike have forever been influenced by the power of the rugged peaks and the purity of the piercing blue skies. [...]

The snowboarding industry and television have had an unfulfilled relationship over the years. While the great hope of TV is introducing more people to snowboarding, many industry players worry that the current form of snowboarding on television—contests—will kill its soul. This fear looms even larger with the approaching 1998 Winter Olympic Games in Nagano, Japan.
No [...]

Anthony Industries, K2’s parent company, announced June 30, that second quarter net income was up 27 percent over last year to 6.4-million-dollars.
Though the company experienced across-the-board increases, some of this good fortune was directly attributed to K2 Snowboards’ record sales. According to B.I. Forester, chairman and chief executive officer of the company, sales of K2 [...]