With 1,000 acres of backcountry terrain accessible only by hiking or long traverses, Crystal Mountain, located just to the east of Mt. Rainier in Washington state, has a reputation of being a serious snowboarder’s mountain. Once a small, slow-growth, privately held ski club, Crystal’s 1997 purchase by Boyne Inc. has put the mountain on the [...]

I was just sitting there, minding my own business, trying to sell ads in a snowboard magazine when nobody wanted to advertise. Snowboarding wasn’t exactly en vogue in 1989 like it is now, so getting people to advertise in TransWorld SNOWboarding was no small task. In other words, we had to tie steaks around our [...]

When Salomon launched its snowboard program, the company presented something unique: an aggressive base structure (also called a texture). While this base produced a board that Salomon said performed better, the structure created a problem for shops that wanted to service and replace the texture.
According to Jeff Krueger, Salomon snowboards’ product manager, the structure works [...]

Ask ten different people about the state of snowboarding in their country, and you’ll probably get ten different answers. SNOWboarding Business polled industry folks from around the world on what was happening in their regional and national markets and the news wasn’t great. Consolidation, lower prices, and closeouts seem to be the major themes. However, [...]

In the new snowboard reality, Burton leads and the industry tries to catch up. That, at least, hasn’t changed. However, chain stores are flexing newly acquired muscles with first- and second-tier brands. And as the consolidation noose tightens, smaller companies are left scrambling with consignment schemes and unheard-of terms. So, what’s going on, who’s benefiting, [...]

Joyride Snowboards has closed its in-house factory and has entered into an OEM manufacturing partnership with the Washington-based A Sport Manufacturing (ASM), which makes boards for Winterstick, Avalanche, Division 23, and Silence.
“Joyride started as a marketing company, and the reason we built Orthodox in 1994 is that we couldn’t find a reliable OEM manufacturer back [...]

Clicker bindings and boots comprise 60 percent of K2’s total snowboard-related sales, and Team Manager David Billinghurst wants the team to reflect that fact.
“Moving into the future, if a new rider comes up to us and says he wants to ride for K2 but isn’t riding Clickers, it’s not advantageous to us to give that [...]

From the time of their inception, the small towns of the Rockies and the lives of people who line in them have revolved around the mountains. The character of native Indians, miners, and modern pioneers alike have forever been influenced by the power of the rugged peaks and the purity of the piercing blue skies. [...]

The snowboarding industry and television have had an unfulfilled relationship over the years. While the great hope of TV is introducing more people to snowboarding, many industry players worry that the current form of snowboarding on television—contests—will kill its soul. This fear looms even larger with the approaching 1998 Winter Olympic Games in Nagano, Japan.
No [...]

Anthony Industries, K2’s parent company, announced June 30, that second quarter net income was up 27 percent over last year to 6.4-million-dollars.
Though the company experienced across-the-board increases, some of this good fortune was directly attributed to K2 Snowboards’ record sales. According to B.I. Forester, chairman and chief executive officer of the company, sales of K2 [...]