MLY and Santa Cruz team with the auto industry
“Forget the financing, what kind of board does the car come with?”
When snowboarders go looking for cars this winter, they’ll have more options to consider than just power windows. In recently announced deals Santa Cruz and Ford as well as MLY and Toyota have teamed up to [...]

We e-mailed Hasco’s John Hildeburn a few questions about the state of the Japanese economy in October (just after the U.S. dollar fell like a rock against most currencies), to find out what the mood is in Japan. What he sent back was so interesting that we decided to run nearly his entire message. We [...]

It’s never a great idea to start with a cliche;, but here it goes: I’ve got some good news and some bad news.
The bad news is the world economy is in a serious jam. Japanese banks are in the middle of a “monolithic, titanic f***-up” (as John Hildeburn of Hasco so aptly puts it) that [...]

Some board ideas for 1999/2000.
John Moore, Sims Snowboards
After five years developing hardgoods for Sims in Canada, Europe, and the United States, John Moore has settled into his position as snowboard product manager in its Seattle, Washington headquarters. His job includes dealing with every part of the board design from the artwork to the economics of [...]

At Anderson’s Sporting Goods in Salem, Oregon Owner Scott Loveless says deliveries on this year’s snowboard product is no better or worse than it has been. “Most of the manufacturers are running pretty close to on time-with Burton being a little better than most,” he says.
Since Anderson’s is a full-line sporting-goods store, Loveless says his [...]

“The business of America is business,” said Calvin Coolidge, and who are we to argue? The business of a snowboard retailer is business too, attracting more and more of it to your store in ways that are cool, fun, and service all involved: the customer first, but also the manufacturers, suppliers, local mountains, store employees, [...]

Three-hundred exhibitors representing 700 brands met under the soggy and wet skies of La Barre in Biareitz France for the sixth Glissexpo trade show.

The perks for full-time employees are significant at Powder House in Bend, Oregon. “The six full-time employees are on a base salary plus commission,” says employee Julie McCuen. “We get a ten-day ski pass, health insurance, six weeks of vacation, and a yearly trip to the Caribbean.”
There are also four to six part-time employees who [...]

When August temperatures soared to more than 100 degrees in the usually cool Pacific Northwest, snowboard manufacturers were left scrambling to find relief.
Morrow Snowboards got employees out of the sweltering factory for a water-balloon tossing contest that turned into the mother-of-all water fights. Before the battle, President Blair Mullen lived up to his promise to [...]

The Dryve factory started in a cramped room-barely large enough to hold a snowboard press-in the corner of Bruce Witkin’s auto-body shop back in 1995. Then it expanded out-and up. Soon it was crowding the line of cars waiting to be painted.
“Back in 1996, when everyone was making snowboards, people used to laugh and say, [...]