Rusty Surfboards is challenging all surfer-shaper combinations to come up with their own version of Rusty’s C-5 board design and then compete in a special contest. On May 24—28, the winner-take-all event will be held at Lower Trestles in California, with 10,000 dollars going to the winning surfer and 10,000 to his shaper.
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Bob Hurley is giving Dick Clark a run for the “world’s oldest teenager” title. At 40-something years old, Hurley retains the enthusiasm of a teenager, but a hard-working teenager who has turned a $70,000-a-year hobby into a $70,000,000 a year business.
That is what Bob Hurley did with the Billabong USA license over 15 years, and [...]

Rusty Surfboards is challenging all surfer-shaper combinations to come up with their own version of Rusty’s C-5 board design and then compete in a special contest. On May 24—28, the winner-take-all event will be held at Lower Trestles in California, with 10,000 dollars going to the winning surfer and 10,000 to his shaper.
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Is Bob McKnight the most powerful man in surfing? The claim is at least arguable, as his already vast Quiksilver empire continues to grow at an incredible rate. TransWorld SURF Business caught up with McKnight mid March at the SIA Show in Las Vegas. Here’s what he had to say [...]

Burton and Emery go the distance to service customers.
Just days before the Thanksgiving holiday-traditionally one of the busiest retail sales times of the year-retailers, resorts, rental shops, and consumers received a bombshell announcement from binding manufacturer Emery. All SIS step-in 1998/1999 Adult snowboard bindings, which are sold under the Rossignol, Original Sin, and Emery trademarks, [...]

Blizzard Babies wear tights, Snowboard Beavers break dance, and Powder Pigs put snow in your pants. If this all sounds a little childish, you’re right. But the new Snow Monsters video was designed to get kids interested in snow safety.
The National Ski Areas Association (NSAA) and SIRDAR, Jack Turner’s marketing and production company located in [...]

“It’s tough to stay open in a small town,” says Jon Tomashiro, owner of Extreme Boardshop in Grant’s Pass, Oregon. Tomashiro says smaller shops have come and gone, and the main competition comes from a mass-merchandise chain store across town. It hasn’t been easy-Tomashiro has had to work at two jobs just to keep his [...]

Kyle Cabaya, manager of Alternative Bike and Board in Minneapolis, Minnesota says there’s been a lot of consolidation in his area. A large retailer with five stores recently went out of business. Even though there are still some smaller chain stores around Minneapolis, he says snowboard specialty shops are still strong: while ski shops are [...]

Pascal Joubert des Ouches, snowboard marketing manager for Rossignol, guns the rental car into the foothills of the Spanish Pyrénées at a smooth 140 kilometers per hour. It’s raining steadily and he’s not sure where he’s going. He’s also simultaneously answering my questions about Rossignol, its strengths, weaknesses, and position in the market.
He chooses his [...]

The AASI/PSIA Team Training Week.
Contemporary, authentic, true to the sport, describing not defining, shaking things up and breaking the mold for the 38-year-old organization: These were the prevalent themes at the American Association of Snowboard Instructors (AASI) and Professional Ski Instructors of America (PSIA) Team Training Week held at Copper Mountain, Colorado, in the first [...]