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When was the last time you felt like a grommet?

I recently had the opportunity to attend the rematch of the 1964 World Surfing Championships held in Noosa, Australia.
The original event was the first acknowledged World Championships–staged in Manly, Sydney–where the highly [...]

On February 4, Billabong opened its new offices and warehouse in Irvine, California with an industry gathering of team riders, retailers, and the media. Even though the rain was pouring outside, Billabong showcased the monstrosity now called its headquarters, staffed with a newly formed management team which has taken over [...]

In early February, Capital Distribution, owner of Ezekiel clothing, Kastel shoes, and Blond outerwear, announced the licensing of its labels to Irvine, California-based Azita Corporation Manufacturing, LLC for domestic and international distribution.
Capital Distribution began with Ezekiel clothing by Vince De La Peña and Shane Lavoie in a Dana Point, California garage. The company later launched [...]

If someone asked you who runs Lost Surfboards, who do you think it would be? After years ofunconventional ads and videos, you might guess its videosuperstar Randall. Some retailers seem to think [...]

On the first day of the ASR Trade Expo in Long Beach, California approximately twenty of the bodyboarding industry’s movers met to try to organize their slice of the surf industry. Named the MOB, an acronym for Manufacturers Organized for Bodyboarding, their goal is simple–to promote the sport of bodyboarding [...]

Former World Champ Wayne ‘Rabbit’ Bartholomew has recently taken the helm of the Association of Surfing Professionals (ASP) as its president and CEO.
The move comes as the non-profit organization announced G-Shock as a tour umbrella sponsor–signing a one-year contract for the 1999 World Tour with an option for 2000. [...]

Quiksilver announced the launch of its new denim lines, Quik Jeans and Roxy Jeans. Designed by Quiksilver and Roxy designers, the same fabrications will be sold under both labels. In doing this, the company is tying in exposure with double the marketing.
The company has been [...]

Back in the late 80s, the ASP tour’s arrival in my town marked the highlight of my summer. Not only could I surf with all the superstar 80s pros, but there were usually tons of promotions in conjunction with the tour. The glare was strong from all the Oakley Blades [...]

OAM has teamed up with Australian Barry Jolly to market and sell a new fin system they say offers easier installation in a stronger and lighter fin. In a market currently dominated by the Fin Control System (FCS), it looks as though OAM has a tough job ahead.
The [...]

Broad changes are happening at the Surfrider Foundation–the organization has announced a “Strategic Plan,” a peek into its future. As part of a five-year plan, the redirection of the Foundation will involve a new executive director to take the place of Pierce Flynn, who resigned last November. Flynn was instrumental [...]