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Articles posted by biz_editor

SALOMON AND BONFIRE ALLIANCE INNOVATIVE, AUTHENTIC and ORIGINAL

Since the formation of a new marketing alliance in October of 2007, Salomon and Bonfire have completed a series of actions to propel the brand forward throughout the US.

The new alliance is lead by Director of Global Marketing Brad Steward. Steward assembled a core group of people with extensive history in the shred industry, including Product Line Consultant Alex Warburton, Sales Manager Karen Craig, Global Team Manager Java Fernandez, Marketing Manager Amy Eichner and Communications Coordinator Rian Rhoe.

Change was first felt at the Backyard Bang Rail Jam in Portland, Oregon. Rainy skies didn

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Ocean Minded, Inc. Announces Sponsorship of Bethany Hamilton

Ocean Minded, Inc. is honored to welcome Bethany Hamilton, one of surfing

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Analog Clothing Signs Josh Hoyer To Its Surf Team

Irvine, Calif. (February 11, 2008)– Analog Clothing today announced the addition of Newport Beach-surfer and creative artist Josh Hoyer to the company’s pro team. One of the most unique surfers of his generation, Josh has signed a multi-year deal to represent Analog worldwide as he continues traveling with the world

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Chairman and CEO Robert B. McKnight to Resume Role as President

Quiksilver, Inc. (NYSE: ZQK) today announced that Robert McKnight has, effective immediately, resumed his role as President of Quiksilver, Inc. and remains both Chairman of the Board and Chief Executive Officer. Mr. McKnight will again direct the Company

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Cody Dresser Joins The Machine Team To Head Copy Writing, PR, and Marketing

The Machine Inc. is proud to announce the addition of Cody Dresser to expand their offerings as a full-service agency complete with copy writing, PR and marketing.

As a NorCal native, former professional snowboarder and senior editor of TransWorld SNOWboarding Magazine for six years, Cody comes to this position with excellent writing and marketing skills and extensive knowledge of action sports and youth culture.

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Rusty Comes Back To Europe

After a 4 year hiatus the world famous brand Rusty is back and ready to roll in the European market! In June 2007 all working rights to the global Rusty trademarks were acquired by the Rusty Australian licensees, Vegas Enterprises Pty Ltd. Rusty Australia is renowned throughout the surfing community as an innovative and progressive company and, as part of its ongoing commitment to the Rusty brand, will now invest in a wholly owned European subsidiary, Vegas Europe.

Vegas Europe S.A.S will launch with the same progressive approach to product and marketing in Europe and will be unveiling its fresh and exciting new spring apparel and surfboard line in June 2008 from its offices situated in Biarritz, France.

Rusty International business manager Ces Wilson said the company is extremely upbeat about the prospects for Rusty in Europe and is motivated by the opportunity.

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Spy Optics Introduces Revolutionary Apollo snow Goggle For 2008-2009

Spy
Optic announces the introduction of the revolutionary Apollo goggle.
Driven by more than a decade of design and technical innovations, Spy
Optic’s state of the art Apollo is minimal in materials and provides
optimum comfort and range of vision.

In development over the last three years, the Apollo’s groundbreaking
and proprietary Mosaic lens creates maximum peripheral vision with a
nominal frame profile. The unprecedented lens shape-neither spherical or
cylindrical-contours sharply at specific points, seamlessly following
the shape of the face to maintain a perfect and enormous field of vision
with no distortion or internal reflection. The first of its kind, Spy’s
new multibase lens is the first new snow goggle lens shape developed in
over a decade.

In addition, a new precise, self-positioning Magnesium/Grilamid hinge
system turns 360 degrees with movement at any axis, allowing a
comfortable and helmet-compatible fit. As with all Spy Optic goggles,
the Apollo boasts our patented Scoop(r) ventilation system to conquer
lens fogging, triple layer Isotron(tm) face foam featuring
moisture-wicking Dri-Force(tm) fleece, and 100% UVA, B & C protection.

Received with great interest and fanfare at the January 2008 SnowSports
Industries America tradeshow, the Apollo garnered not only excitement
from dealers and media on the show floor, but won an Innovation Award in
the Skill Category from the SnowPress Show Daily, the official
publication of the SIA show.

The Apollo is available to dealers for pre-booking immediately, and will
ship in fall for the 2008-2009 winter season. For sales request, please
contact your rep. All media inquiries may be directed to Elizabeth
Randall.

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686 Partners With Levi’s For Limited Edition Collection

Westlife Distribution is pleased to announce the release of a limited edition Times collection featuring 686

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World Industries Partners with Dynasty Apparel Industries for Young Men s & Boys Apparel

World Industries has partnered with apparel manufacturer Dynasty Apparel Industries to launch a young men

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November 20, 2009, 4:04 pm

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