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2012 IASC Skate Summit Recap

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(image 37 of 42)

Sk8ology CEO and Syndrome Distribution Founder Mark "Schmiddy" Schmid showing off his skate and snow tool carabiners.

The 2012 IASC Summit brought the skate industry’s best and brightest together May 10-11 in Orange, California for a stacked itinerary of excellent presentations, conversations, parties, and networking opportunities. Over 100 industry execs were on hand to discuss the future of the sport and participate in talks around this year’s theme of “Connect & Inspire.”

Along with the speakers and panels, the itinerary featured screenings of Danny Way’s biopic Waiting for Lightning and the new Bones Brigade: An Autobiography documentary, the 2012 Skateboarding Hall of Fame Induction, and the Vans Pool Party.

The first day’s talks included a look at the State of Skate by TransWorld Business‘s Mike Lewis, followed by a presentation by SIA President David Ingemie, who took a look at the importance of trade organization for helping push the interests of an industry, as well as the power of independent research to better position brands and retailers to take advantage of trends.

After lunch Moss Adams’s Simon Dufour gave an insightful look at e-commerce trends before Wabsono’s Glenn Brumage moderated a retail panel looking at sales trends and how brands can better support retailers.

The second day’s topics included an insightful look at the macro economic environment and skateboarding’s place in it by University of Utah Professor Dr. Peter Philips, a discussion on how to hire talented staff from Malakye Founder Chad Mihalick, and a presentation by Josh Friedberg and Tyler Culbertson on IASC’s new initiative, Just One Board.

According to IASC: “Just One Board is a skateboard-recycling program created to benefit underprivileged youth, engage skateboarders with their local community, support skateboard retailers and serve as the base of a campaign promoting the positive power of skateboarding.”

The program allows skaters to recycle gear at their local shop. Broken boards will be used for art installations or pulped, while usable boards will be sent to beginners and underprivileged skaters. The project will kick off on June 21, this year’s Go Skateboarding Day, when 1,000 completes will be given to youth in New Orleans.

The afternoon was stacked with a presentation by communications guru Brandee Barker titled “Communications in the Age of Social Media” and a panel discussion moderated by Don Brown on global growth strategies.

The final formal discussion before the Bones Brigade was an interview of Skateistan Founder Oliver Percovich by Shop-Eat-Surf’s Tiffany Montgomery.

Thanks to IASC for hosting a great event and all of this year’s speakers.

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