Patagonia Promotes Sustainable Salmon Harvesting

Patagonia has taken on the Salmon fishing industry, working to improve the diminishing salmon stocks that have resulted from unsustainable fish-farming systems in British Columbia. Patagonia has joined forces with locals at BC’s Skeena River watershed in order to harvest fish from a safe environment, as well as help support the surrounding community. The company put together a video to document the selective fishing and harvesting practices that comprise its production of salmon jerky.