In 1952 Jack O’Neill changed surfing forever with the launch of the O’Neill brand and the invention of the first wetsuit, a product that has opened endless realms of possibility in the water over the past six decades. O’Neill has always said that snow is just frozen water, and his company entered the winter sports market in the mid ’70s with innovative Neo-Snow pants, before becoming one of the first snowboard-specific lines in the ’80s.
We caught up with Product & Marketing Manager Juliet Korver to learn more about how O’Neill Snow is leveraging the brand’s 60 years of heritage, what’s new in its ’12/13 line, its strategies for dealing with a low-snow year, and what is trending for next season.
What’s your breakdown look like for sales between more freestyle-focused styles like Seb Touts’s stuff, and big mountain technical apparel like Jeremy Jones’s gear?
The line is divided pretty equally between freestyle-focused apparel, our Freedom Series, and Big Mountain-focused, Explore Series. Each of these categories offer a range of product from our pinnacle, Seb or Jeremy signature styles, down to more entry-level pieces that keep a similar look and functionality.
Tell us a little about some of the eco stories you’re featuring in next year’s line
Several items within our line are made with eco-circle fabrics, which is made by using a closed-loop recycling system. The Jeremy Jones Experience collection is made entirely of these fabrics.
We also design and develop our products to last and stand up to long-term wear. Making our products last more than one season is one of the best things we can do for the environment. Jeremy definitely puts this to the test. He requests only one set of gear per year and literally lives in it and takes it to the ends of the earth!
Follow the jump for more on what’s trending and predictions for next season…