SDSI Hosts Branding Essentials Roundtable At TransWorld Media

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Sun Diego's Eric Steddom, Junction Sales' Bryan Johnson, Liquid Lifestyle/Fin-S' George Bonaros, and Sun Diego's Pete Censoplano. Photo: Jesse Arroyo

With five rotating round table discussion stations set up in the TransWorld Media skate park, San Diego Sports Innovators (SDSI) welcomed business owners and prospective sports industry employees to its first-ever Chalk Talk Series, focusing on the intricate details behind creating and strengthening a brand.

Stance’s Ryan Kingman was on hand to present pointers on creating a clear, concise, and consistent message to back brands, and several key take away tips, which included staying passionate, not being afraid to make mistakes, being humble, and setting goals. “If you don’t set goals you are basically just treading water,” says Kingman.

Katherine Hoffman of Luce Forward offered a wealth of knowledge during her fifteen minute discussion, which focused on trademark law and how to use it to protect your brand name, logo, and all other company trade secrets. Charles Curbbun, chief executive of DD Studio, a Carlsbad, California based product design company, based his group’s discussions around different ways brands can express unique identities and set them apart from the rest.

Stalwart Communications’ David Oates filled attendees in on the do’s and don’ts of earning media coverage, and Rogue Communications headed up a case study on developing a mobile app for mega-client Sony.