Now Bindings was recently named the Overall Winner Action Segment for the inaugural ISPO Awards.
Read the release below for more details:
Whistler, BC February 16, 2012-Now snowboarding Inc.—Based on the kinetics and movements of a skateboard truck, the Now binding offers unparalleled performance, response and comfort.
“The Now Binding is an absolute game changer in the snowboarding market. It is a completely new beginning. I am very anxious to finally be able to test the binding for myself.”–Severin Ebner, Blue Tomato, Austria
“The focus of binding design over the past 25-30 years has been to hold your foot to the board as firmly and as comfortably as possible. Now is the first binding that is designed to turn your snowboard. The holy grail of comfort and response has been found from a more efficient tool; not gels and whistles.” –Alex Warburton
JF Pelchat has been working in his Whistler garage on this bindings concept since 2006. “Bindings have been the same for as long as I can remember and today I am honorred to win this award. This solidifies my belief that the snowboard industry is receptive and in need of a new and innovative product”. The binding is slated to hit the shelf in September 2012.
Now is focused on creating innovative, relevant technologies for today’s snowboarders. We are a rider-owned company, dedicated to improving snowboarding through our products and our beliefs.