Each year we patrol every aisle and corner of the SIA Snow Show floor, scouring the snowboard booths for the standouts that best embody the spirit of the calling— namely, relentlessly striving to innovate and progress in a creative manner that sells more snow sliding fun. The brands that generate the most creative booths are often the ones doing the most to progress the industry through better product, marketing campaigns, and messages that convey not just technical aspects, but the radness of the ride. Using the selection criteria of concept, accessibility, creativity, awesomeness, and product (CACA-P), we select our top picks for the year’s best booths, and then open up the voting to the industry to choose which brand did the best job of taking its presentation to the next level at this year’s Snow Show.
The 2012 nominees are….
Videos Filmed and Edited By Tony Wilhelms
686
Burton Snowboards
Oakley
RECCO
SIA's Backcountry Experience
Click on the links above for video and photo tours of each booth and vote for the 2012 TransWorld Business SIA Booth of the Year Below:
Loading ...Voting ends at midnight on Friday, February 24. One vote per user. Winners will be announced at the 2012 TransWorld Snow Conference in Sun Valley, Idaho, March 13-16.
TAGS: 686, backcountry experience, backcountry snowboarding, BURTON, full-page, oakley, recco, SIA, sia booth of the year, Transworld Business
