While at the Shops 1st Try demo in Austria we got a sneak peek of Gigi Rüf’s new project, Slash by Gigi. The new board brand is being produced by Nidecker and the initial line will include four different models including Gigi’s pro model and a pro model for Johnnie Paxson.
While it was being shown by the Volcom/Electric distributors, Volcom says it is not involved with the brand.
We caught up with Gigi to learn more:
SLASH, this is my turn.
The SLASH has a natural presence in snowboarding. It is elementary to a skillful approach. It is to navigate with power and style.
From early on in my pro career I have always had an interest and fortunately an opportunity to design the boards I rode. From the artwork to the technologies and construction techniques, since the days of Burton/Seven/Un Inc., the very essence of my pro models has been about creating a medium that expresses my personality. This is has been very important to me.
More recently, having worked with Nidecker Mfg. the past two years on the Volcom board project I became comfortable with their commitment to advancing board technology. All that I have learned has only allowed more room for me to create – this is the platform of SLASH.
Now, I continue this path, building a platform dedicated to progression, individuality and standards. Through the Nidecker laboratory we will facilitate the highest demands of quality through a quiver of boards designed for a variety of conditions constructed at a new level of precision. Joining me on this venture is Jonnie Paxson who next to me will receive his own pro model and embody the SLASH as something uniquely his own.
Drop in, gain speed and SLASH.