Lazer Sport Helmets
After designing helmets for bicycle, leisure, and action sports markets for over 90 years, Lazer Sport is bringing their innovative helmet technologies to skiing and snowboarding. Striving to create the perfect mix between design, comfort, safety and technology, Lazer’s new line should bring excitement to anyone with a passion for hitting the slopes on those perfect snow days. Read the following for details on the press release:
LAZER SPORT BRINGS ITS INNOVATIVE HELMET TECHNOLOGIES TO THE SKI & SNOWBOARD MARKET Launching to retailers in January 2012, Lazer Sport will unveil a full line of helmets specifically designed for skiers and snowboarders. Building off its long helmet heritage and innovative products, Lazer snow helmets incorporate the Rollsys® fit system, while expanding upon Lazer’s groundbreaking ventilation research. With an expanded staff of snowsports industry veterans, plus Lazer’s innovative helmet heritage, you can now wear Lazer helmets on the snow, the road, or the trail. The Lazer snow helmet line debuts at the Snowsports Industries of America (SIA) Snowshow January 26 – 29, 2012 with nine all new models for men, women, and kids. Each model incorporates a mix of tried and true Lazer innovations, such as the Rollsys® fit system and ventilation design with new features for audio, temperature control and goggle integration built exclusively for the snow helmet collection. With over 90 years of helmet design experience, the Lazer brand is recognized as the innovative leader in the bike and motorcycle helmet industries, and now applies that heritage to ski and snowboard helmets. Lazer embarked on the new snowsports line over three years ago as a way to expose more consumers to its innovative approach to helmets. According to Lazer Snow CEO Peter Steenwegen, “we incorporate some of our technologies into the new line, but more importantly it is our passion and experience that differentiates Lazer snow helmets from the competition.” Retailers are invited to stop by the Lazer booth at SIA show (booth 4516) or ISPO (booth A1-11). Consumers will be able to purchase Lazer snow helmets through specialty retailers for the 2012/13 season.
LAZER SNOW HELMETS ADDS DISTRIBUTION, SALES REPRESENTATIVES AND PERSONNEL With the debut of Lazer snow helmets for the 2012-13 season, Lazer is pleased to announce US distribution will be handled by Q-Outdoor, a division of QBP, and for Canada by NORCO. Both companies have been long-time partners with Lazer, and provide a perfect fit as they each expand their own efforts in the snowsports market. To support the distributors, Lazer has added new sales representatives across the country, and bolstered its growing staff domestically and abroad. With headquarters in Minneapolis and warehouses in Minnesota, Utah and Pennsylvania, Q-Outdoor provides a strong distribution partnership for Lazer, enabling accurate, same-day shipping to retailers across the country. QBP is recognized for logistics and operational excellence. It’s rapidly growing Q-Outdoor division continues to expand in the Outdoor and Snowsports markets with key partnerships such as Lazer. “Our dealer base is really engaged with Lazer as a brand, and our organizations have worked together for nearly eight years now,” said Leigh Carter, Q-Outdoor Brand Manager. “We’re really excited about the line, from the technology to the great designs and graphics. This was a natural step to work with Lazer snow helmets and continue to add value to our dealers and to consumers.” In Canada, NORCO will continue its long-time partnership with Lazer. With headquarters in Vancouver, BC and an expanded distribution center in Toronto, NORCO will serve specialty retailers with its full sales staff, and additional specialists for Lazer snow helmets. Norco will have representatives present at the January 26th SIA Show in Denver. “We are excited to bring the game changing Lazer Rollsys fit technology to snow helmets” said Skip Swain VP of Sales at Norco. “We will combine this innovative new offering with our industry leading customer service.”
To support the new product launch, Lazer snow helmets is proud to announce the hiring of veteran sales representative groups to cover the US. – New England: Greenrep.org, headed by Danny Clayton; Colorado: Bodacious Sales, headed by Jeff Sale; Northern Intermountain: Justin Harvey; Utah: Conor Brown; CA/NV: Stormdaysales.com, headed by Clem Smith & Dana Greenwood; Southeast: Richie Fredericks. Peter Steenwegen, Lazer Sport co-owner and CEO of Lazer Snow will bring his snow experience and passion for Lazer with a focus on the snow division. Also, industry veteran Hans Dyhrman will act as Director of Marketing and Sales for the brand, and be based in Vermont. With experiences as Category Manager for RED at Burton Snowboards, and previously with Elan, “Hans has a depth of experience and education to lead the launch of Lazer snow helmets, and support our staff and retailers,” according to Peter Steenwegen.
Retailers are invited to stop by the Lazer booth at SIA show (booth 4516) or the regional shows to meet the staff and learn about the products. Consumers will be able to purchase Lazer snow helmets through specialty retailers for the 2012-13 season. About Q-Outdoor Q-Outdoor provides industry-leading distribution and logistics for bike, ski, and outdoor specialty retailers and for leading Outdoor and Snowsports brands. Q-Outdoor enables retailers and brands to keep product in front of consumers, available for purchase when they consumer wants to buy. Q-Outdoor partners with key industry brands such as Black Diamond, BCA, Swix, Salomon, Outdoor Research, One Way, Start, Nemo, Optimus, Sierra Designs, Katadyn, and many others. Backed by the distribution excellence of QBP, we guarantee high fill rates, order accuracy and fast shipping-every time. Q-Outdoor is headquartered in Bloomington, MN with distribution centers in Minnesota, Pennsylvania, and Utah.
