Last night at the annual Zumiez 100k event in Keystone, Colorado, Rob Dyrdek announced to a crowd of industry execs, media, and Zumiez’s top sales staff that he is in the final stages of purchasing Alien Workshop from Burton Snowboards.
While Alien Workshop Founder Chris Carter told us this morning that “nothing has been sold at this time,” and that he is “not at liberty to say anything more than that at this time,” Burton COO Mike Rees confirmed later today that: “While Rob’s message was definitely premature, we did want to confirm that we are in an open dialog with him about a possible purchase. At this point, please note that nothing is confirmed, and we will absolutely do a formal announcement when and/or if that transition happens.”
TW SKATE's Blair Alley captured Dyrdek with Alien Workshop Founder Chris Carter on Instagram as he made the announcement.
Stay tuned to Twsbiz.com for more news on the deal.
TAGS: Alien Workshop, burton snowboards, rob dyrdek, zumiez 100k
