Greg Hughes, VP of Sales for Niche, is leaving the snowboard brand. Read the official words from Hughes in his email announcement:
Hey Niche Distributors and My Snowboard Industry Friends,
A little over a year ago I signed on with Niche as a consultant to
assist with sales and marketing. I was interested because of the
great story and the commitment and vision that Dustin has in
developing a great snowboard brand that stands out from the rest of thebrands that are currently available. So much has happened in
such a short time. There is a solid dealer and global distributor
base that can be built on. Niche signed a long term agreement with
Mervin to use Magnetraction. In 2012 Niche will introduce some new constructionsthat will improve the pricing on a few models that
will allow the brand to reach some new consumers and dealers that it would not have reached before.With all of these exciting things on the horizon and a great
foundation for growth, Niche Management has decided to seek a full time Sales Manager.With the other commitments that I have in the snowboard world, this is not something that I can do.
Effective today, I will no longer be involved with Niche. My contract is up
and it will not be renewed. Having a full time sales manager will
be a great step for Niche to get to the next level. It has been
great working with all of you and I will see everyone out there on
the trade show tour. I will continue to be a big cheerleader for
the brand and am excited to see Niche capitalize on it’s promising
future. Please keep in touch with me and I will obviously keep in touch with all of you.My email is greg@cpsnowdist.com and I will
be keeping an eye out for all of you with any other opportunities
that might present themselves.



