Element Eden released “Eden: the Story of Element Eden,” a short film that tells the story of how the brand was created, how it has evolved, and their latest endeavor, Eden Advocates—a group of fearless females the brand has brought together to tell their own stories of working to empower women, overcome challenges and continue to learn and grow as individuals.
The film was co-directed by one of the Eden Advocates,Amber B Dianda, who created a set of handmade stop-motion animations to help tell the story of Eden and convey the brand’s quirky personality and creative fashion vision. Starting December 8, Element will also begin releasing “Behind The Seams” clips, which will feature clips from “making of” the video and Advocate and designer interviews. A facebook contest in conjunction with each clip will give away one-of-a-kind Advocate art.
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