YEA.NICE announces five new all-star reps to their force. The YEA.NICE crew–founded by professional snowboarders JJ Thomas, and Josh Sherman out of Boulder, Colorado–is truly a rider-inspired brand that encompasses a passionate love for the lifestyle they live. The brand currently carries apparel, and headwear.
Read up on the details of this growing team straight from the horses mouth:
Boulder Colorado, (October 12, 2011) — “We always put the needs of our retailers at the top of our list, and over the last year our brand has had a significant amount of growth. We spent a lot of the past 4 months hand picking 5 people that we know will take care of our existing retailers, and pick the right shops to partner with in the future. YEA.NICE stands for a lot of things, and we want to continue to position ourselves as a brand that work hands on with our retailers to help them sell and keep the core values of YEA.NICE, our industry, and their shops values in tact.” – Josh Sherman (co-founder of YEA.NICE)
YEA.NICE Rockies rep T.J Simon says “I look forward to working with a rider-owned lifestyle brand that is as unique and driven as YEA.NICE. “
Combined, the YEA.NICE rep force brings over 60 years of industry experience to the table. They are a passionate, like-minded, hard working crew and we’re excited to have them onboard.
For more on YEA.NICE, drop into www.yeanice.com
Matt Roder // Northwest
Roder was brought into the industry in 1998 to be a part of Northwest snowboards, through the Cummins family he earned a masters degree in snow and skate over a 7-year period. In 2005 he got his start as a rep for Globe shoes and Dwindle distribution, and after a couple years he landed at Sole Tech, Brandbase, and Antics distribution and now YEA.NICE.
Conrad Jordan // Mid-Atlantic
Conrad Jordan brings almost two decades of experience selling apparel, hard goods, and soft goods in the action sports industry. Currently he reps for Never Summer, Osiris, and YEA.NICE.
T.J Simon // Rockies
TJ started working in a shop back in Wisconsin – from there he built relationships with a variety of companies and since then he’s worked with leading brands such as Rome and DC.
Shawn Leydecker // CA
Shawn has a long history in sales that dates back to when he owned and operated Sub Skates a specialty retailer shop for 19 years. Then Shawn worked as a shop manager at Active Ride Shop for 2005-2008, an in house sales rep at Element Skateboards and currently handles sales for Macbeth Footwear, O’quinn, Hype Skateboards, Eco Skin Care, Chemistry Surfboards, and YEA.NICE.
Jun Kwak // Midwest
Jun started out as a tech rep for Mervin MFG and 686. For the past 2 years he was based out of Salt Lake City working in-house at Celtek and Siege audio. Now back to his roots in the Midwest and is working with Greg Fugate on Mervin Mfg, Bond Outerwear, Bern helmets and YEA.NICE.
To carry YEA.NICE, contact Josh Sherman at josh@yeanice.com to get in touch with your local rep.
www.facebook.com/YEA.NICEItsabrand
TAGS: apparel, headwear, movers, reps, skateboarding, snowboarding, surf, YEA.NICE





