1% for the Planet Launches Ambassador Program

1% for the planet1% for the Planet is a unique organization dedicated to funding environmental organizations in hopes of elevating awareness and sustainability for our Earth.  1%’s CEO, Terry Kellogg, explains, “…less than 1% of all charitable organizations in the US go to the environment. 1% for the Planet is a movement designed to give those organizations, and people the support they deserve.”

1% for the Planet, based in Waitsfield, Vermont, has launched an ambassador program intended to spread the message. The program is already growing with a list of influential individuals ranging from professional surfers, to fashion designers, to racecar drivers. Kellogg explains, “The ambassador program is tailor made to help ‘you’ support this program. It provides a way to enlist your network, creativity, and passion in service of the planet.” 1% is calling out all influential, inspirational people to join forces.

Watch the video of CEO, Terry Kellogg, and his explanation of 1%’s ambassador program:

For more details on 1% for the Planet’s Ambassador Program, see below:

Diverse Collection of Individuals Unite to Help Elevate Awareness of Sustainability Issues and ‘Keep Earth in Business’

08.29.2011- Waitsfield, VT — What do a beer-brewing CEO, a racecar driver, an artist, a media mogul, a pro-surfer, and a musician have in common? Several things, actually: They live under one sky, share one playground and are all committed to sustainability and giving back through the 1% for the Planet Ambassador Program.

Today, 1% for the Planet, a global network of businesses that invest at least 1% of their sales in organizations focused on sustainability, is pleased to introduce its new ambassadors. The 1% Ambassadors are a diverse group of business-leaders, athletes, artists and activists who are integrating the 1% for the Planet message into their daily lives to help broaden awareness for our global movement. Designed to give influential people a powerful platform to make a difference, the 1% for the Planet Ambassador Program seeks to elevate awareness of sustainability issues while building bridges between corporate and non-profit leaders to keep earth in business.

Our Ambassadors span all walks of life and many divergent professions, including CEOs, media, artists, musicians and even race car drivers. They hold a common core-belief that businesses have the power and responsibility to create reliable prosperity for the planet by investing in sustainability projects with the non-profits partners in the 1% global network. To view all of 1%’s Ambassador profiles please visit the 1% website here.

“We couldn’t be more pleased to have an all-star team of 1% Ambassadors who understand that it’s time for business to move beyond “doing less harm” by committing to making on-going investments in “doing good” for the planet,” said Terry Kellogg 1% for the Planet CEO. “Our ambassadors are a diverse group of business-leaders, athletes, artists and activists who are integrating the 1% for the Planet message into their daily lives to broaden awareness for our global movement.”

1% for the Planet has experienced remarkable growth in recent years and in fact, is fast on the way to becoming the largest network of environmental funders on the planet. Adding the Ambassador Program to it’s mix is a central part of efforts to broaden the personality and character of the 1% brand and to scaling the entire 1% movement.

The complete list of 1% Ambassadors includes:


Kris Holm extreme unicyclist, geo-scientist, Vancouver, BC
Julie Gilhart green-fashionista, consultant, New York, NY
Stu Bowen surfer, eco-entrepreneur, Yamba, Australia
Chase Jarvis artist, photographer, film-maker, musician, Seattle, WA
Leilani Münter race car driver, public speaker, Charlotte, NC
Alex Hillinger digital media entrepreneur, Jackson Hole, WY
Dan Ross pro surfer, Yamba, Australia
Jack Johnson musician, surfer, Oahu, HI
Maya Albanese sustainability expert, New York, NY
Zach Crist extreme skier, Sun Valley, ID
Chris Keyes writer, editor, VP of Outside Magazine, Santa Fe, NM
Penn Newhard PR and media specialist, Basalt, CO
Kim Jordan beer brewer, entrepreneur, CEO New Belgium, Fort Collins, CO
Sara Lingafelter social media entrepreneur, Rock-climber, Seattle, WA
Reggie Crist extreme skier, living wherever snow falls, Planet Earth
Terry Kellogg 1% for the Planet CEO, Waitsfield VT

About 1% for the Planet
1% for the Planet exists to build and support an alliance of companies financially committed to creating a healthy planet. Launched by Patagonia’s Yvon Chouinard in late 2002, 1400+ 1% member companies can now be found in 44 countries around the world. 1% members give at least 1% of their revenues (top line sales) directly to non-profit organizations focused on issues of sustainability. For more information or to get involved please visit our website.