#3
The Sterling-Rice Group Boulder, Colorado
While The Sterling-Rice Group isn’t an endemic brand, they just won the 2011 Ad Age Small Agency of the year award, they came in third on Outside‘s list, and they’re located right around the corner from Bonnier’s Boulder offices. We decided to pay them a visit to see what companies in our realm can learn from this prestigious company seated at the base of the Flatirons, that boasts a who’s who client list and over 140 of advertising’s most creative minds.
SRG, a brand-strategy, innovation, and creativity firm, was founded 27 years ago and generated over $10 billion in incremental revenue for its clients in just the last five years. With a rehire rate of over 90%, they’re doing something right, and with an impressive retention rate in an industry notorious for turning and burning creatives, they’ve got the work-life balance equation figured out as well.
“It’s a lot like other agencies in that everyone is hungry, driven, and dedicated, but it’s sustainable because there’s a balance,” says Managing Director Rob Hofferman.
In many agencies there’s a rivalry between sales versus creatives, but Hofferman says the dynamic doesn’t exist at SRG. “We’re too small to take sides. Once a week we have company wide events,” he says. “Whether it’s lunch, drinks, or a meeting, this is very important to boost morale and share best practices.”
TAGS: boa technologies, fuse marketing, nixon, outside magazine, patagonia, skullcandy, sterling-rice group
