Unit Celebrates Launch Of Summer 1 Range With Houseboat Party

Unit has celebrated the launch of its Summer 1 range with a houseboat party on the Gold Coast Broadwater. Check out the sweet video here.

With a number of pros, including Nitro Circus stars, Dew Tour BMX pros, Crusty Demons riders, and international MTB pros, as well some of the biggest names in Australian music, models and VIPs, Unit welcomed in the 2011 Summer season, according to a press release.

“We wanted to do something that would really grab and hold people’s attention,” said Unit Founder and Creative Director Paul Everest, in a press release. “What better way to do it than hire a couple of houseboats, bring in helicopters and Tige wakeboarding boats, invite all our athletes, models and Monster Energy girls, and arrange for Matt Schubring to barrel-roll a classic old CR80 into the water?”

Unit’s new Summer 1 range is available now in stores and online.