Sanuk, a division of Deckers Outdoor Corporation, is previewing its Spring 2012 line at the Outdoor Retailer Summer Market show in August at Booth 10006.
Partnering with Sunbrella, Sanuk has created a line of footwear for men and women that feature Sunbrella’s patented no fade, water resistant fabric! The collaboration includes bringing back the popular Overboard which will now be made with Sunbrella’s textile, a sidewalk surfer footbed and a super-grippy, siped rubber outsole.
Inspired by the classic soccer style footbed, Sanuk has added the “Bubbler” to its collection. The flip-flop has a one of a kind footbed that was designed to create a soft massaging sensation with every step; it is also being used in the Alibi and Sumo.
Sanuk has created several new profiles with the addition of the Mason and the Anthem. Both inspired by the classic lace-up, the Mason has a slimmed down footbed, rubber siped outsole, and is the most comfortable Sidewalk Surfer Sanuk has ever made. The Anthem adds more diversity to Sanuk’s “vulc-lite” category and is available for men, women and children.
Preview a few more of the new styles for by visiting Sanuk’s Flickr account. Footwear for Spring 2012 will start to be available as early as October 2011, with later releases through the spring of 2012.
“The Spring 2012 line takes a lot of the classic looks and expands them to include more color ways, unique textile partnerships and uncommon prints” said Jeff Kelly, founder, Sanuk. “We also introduced some new profiles, I am excited to be offering a lace up Sidewalk Surfer and a Mary Jane inspired Sidewalk Surfer.”
“For Spring 2012 we wanted to develop new, even more comfortable footwear, and as a result we are introducing six new footbeds” explained J.D. Burress, director of development, Sanuk. “We expanded our eco-conscious RASTA line by developing a new footbed that is a comfortable, lightweight and made from recyclable TPE, it is being utilized in all of our new RASTA Sidewalk Surfers.”
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