Mon, Jul 11 2011 4:45 am |
In our July issue, TransWorld Business took a look at 2012 swimwear, checking in with retailers and brands to gauge what’s expected to sell and get a sneak preview of what designers report will be the top trends. Our showroom featured some of those top picks for next season, and we’re giving you a behind the scenes look at the photoshoot, which was styled by Swim Systems Director of Marketing Eden Struss.
For 2012 swimwear collections, brands are fusing technical innovations with fashion-focused designs. In a category dependent on sunshine and beach days, retailers are working more closely than ever with swimwear brands to make sure they are on par with trends in order to maximize sales next season.
With rising pricepoints, brands are including premium, high-end collections, and catering to more diverse style offerings. Maintaining good relationships with suppliers is a good way for manufacturers to minimize the effects of infl ation, according to Body Glove VP of Sales and Marketing Noah Gellis, who says most core retailers realize competing with big box chains on lower-end pricepoints is not as productive.
“Consumers are now very careful to find quality products that will last,” says Gellis. “They go to the Targets of the world to find fast fashion that might not last them more than a season. Retailers that carry brands like ours have found that they were able to retain their customers and continue to grow.”
For the full trend report, pick up a copy of our July issue.