Snowboard Market Data Details – Margins Soar

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Fri, Apr 8 2011 4:17 am | Comments

SnowSports Industries America released its sales data for the snowboard industry and the numbers are looking solid for core retailers and manufacturers across the nation. Every region is up, margins are up over 5% from last year, and dollars sold are at their highest levels since the 2007/08 season. That said, sales of juniors set ups compared to juniors skis continue to decline as do overall units sold. Join us on a trip through the data and its implications below.

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Snowboard Industry Sales Data

While internet has been steadily growing, and now accounts for over 21% of all boards sold this season, specialty has maintained a huge majority.