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Sal Masekela Launches ‘How-To’ Video App Media Company

Sal Masekela announced the launch of TSO Studios, a new media company he is heading up that specializes in action sports how-to video apps for mobile devices. The ESPN X Games host has already signed pro skater Paul Rodriguez to the company’s expanding team.

“We’re setting the bar as high as we can by signing athletes like P Rod. Riders that aren’t just the best in the world, but that also really want to give hands-on, personal instruction to help riders at all levels progress,” said Masekela. TSO and ROAR, a Beverly Hills based talent and brand management company that represents both Masekela and TSO, are aggressively pursuing world class talent to join Rodriguez on the TSO team in everything from skateboarding and snowboarding to surfing, motocross, and BMX.

Each TSO instructional app will include preloaded beginner, intermediate, and advanced tricks by a featured TSO team rider as well as additional Pro Sets from other TSO pros that can be purchased via an in-app store. The store is built directly into the app and will be updated monthly with Pro Sets from the best riders in the world.

Using their proprietary 5 Light Progression System™ with integrated video and step-by-step written instruction, TSO, aka The School Of, will help riders build the proper foundation needed to master tricks at every level across all action sports. All pros have their own techniques and tips for landing tricks and TSO will give users unprecedented mobile access to lessons from the world’s best – at their favorite skate spot, at the beach, or up on the mountain.

An avid rider himself, Masekela said, “We live in an era where every participant in action sports is used to having access to everything right at their fingertips. And that was the driving force behind the creation of TSO – 24/7 access to instruction from the best riders in the world, all in the palm of your hand.¬”

TSO has also built an impressive team of riders from the wake world including Australian superstar Harley Clifford, TransWorld’s Wakeboarder of the Year in 2010; action sports legend Parks Bonifay; World Champion wakeskater Reed Hansen; World Wakesurf Champion Drew Danielo; TSO partner Corey Bradley; up-and-comer Steel Lafferty; and the always stylish Ben Greenwood. Look for TSO WAKE to drop in mid February.

The School Of is in session. Ride TSO.

TSO Studios is a recently formed new media company specializing in action sports how-to video apps for mobile devices. TSO is represented by ROAR, a Beverly Hills-based talent and brand management company with offices in Nashville, Atlanta, and New York.

The often imitated but never duplicated Sal Masekela is the long-time host of both the Summer and Winter X Games on ESPN as well as an avid surfer, skater, and snowboarder. Sal joined Team TSO in the summer of 2010 bringing his vast experience in the action sports world as well as an overwhelming enthusiasm for helping riders improve their skills. Masekela is represented by ROAR, a Beverly Hills-based talent and brand management company with offices in Nashville, Atlanta, and New York.