On February 3, more than 700 of the surf industry’s finest filled the House Of Blues in Anaheim, California for the 8th annual SIMA Image Awards. The awards honor stand out products, shops, and brands in 15 categories ranging from marketing campaigns, to swimwear, to wetsuits. This year marks the first time the awards have been held stateside, as they have historically been part of SIMA’s Surf Summit, which is held in San Jose Del Cabo, Mexico each spring.
Without further adieu, the winners are ….. (you can make your own drum roll sound now if you really want to):
Men’s Marketing Campaign of the Year
Winner: Nixon’s “Impressions” Campaign
Nominees:
Nixon’s “Impressions” Campaign
…Lost’s “shitty & witty” Campaign
Hurley’s “Phantom: True Performance” Campaign
Rip Curl’s “MIRAGE: Like Wearing Nothing” Campaign
Sanuk’s “Cut & Paste” Campaign
Accessory Product of the Year
Winner: Roc Nation Aviator by Skullcandy
Nominees:
Roc Nation Aviator by Skullcandy
CERAMIC 51-30 by Nixon
Cypher PS+ Heat Vest by Quiksilver
Infiniti Drylock Boot by Xcel
SurfSkates by …Lost
Environmental Product of the Year
Winner: Green Foam Blanks by Green Foam
Nominees:
Green Foam Blanks by Green Foam
RASTA Project by Sanuk
Recycled Boardshort Series by Billabong
The Ugandal by Reef
V.co-logical T-shirts with a Reduced Carbon Footprint by Volcom
Women’s Marketing Campaign of the Year
Winner: Insight’s “Repeat After Me: I Am Free” Campaign
Nominees:
Insight’s “Repeat After Me: I Am Free” Campaign
Billabong’s “Almost Famous” Campaign
Nixon’s “Impressions” Campaign
Roxy’s “Cynthia Rowley for ROXY” Campaign
Volcom’s “Five Speed Fever” Campaign
Footwear Product of the Year
Winner: Yoga Mat Sandal by Sanuk
Nominees:
Yoga Mat Sandal by Sanuk
Kia’i Trainer by OluKai
Lucent Creedlers by Volcom
Playa Negra by Reef
Vans Surfsiders by Vans
Surfboard Model of the Year
Winner: The Dumpster Diver by Channel Islands Surfboards
Nominees:
The Dumpster Diver by Channel Islands Surfboards
Dwart by Rusty
The Dominator by Firewire
Scorcher Series by …Lost
SUP 12’6 Race by C4 Waterman
Women’s Retailer of the Year
Winner: Hansens Surfboards, Encinitas
Nominees:
Hansens Surfboards, Encinitas
Jack’s Girls, Huntington Beach
Surf Diva Boutique, La Jolla
Surf Ride, Solana Beach/ Oceanside
Surfside Sports, Costa Mesa
Wetsuit of the Year
Winner: Infiniti Drylock by Xcel
Nominees:
Infiniti Drylock by Xcel
Cypher DS by Quiksilver
E-Bomb Pro by Rip Curl
Psycho RG8-Regenerate by O’Neill
SGX Chest Zip by Billabong
Men’s Boardshort of the Year
Winner: Phantom by Hurley
Nominees:
Phantom by Hurley
Cypher Brigg by Quiksilver
Hyperfreak by O’Neill
MIRAGE Boardshort by Rip Curl
PX1 by Billabong
Breakthrough Retailer of the Year
Winner: Hobie
Nominees:
Hobie
Brave New World
Coastal Edge
Farias Surf & Sport
Hanger 94
Women’s Swim Brand of the Year
Winner: L*Space
Nominees:
L*Space
Billabong
Hurley
Vitamin A by Amahlia Stevens
Volcom
Men’s Retailer of the Year
Winner: Jack’s Surboards, Huntington Beach
Nominees:
Jack’s Surfboards, Huntington Beach
17th Street Surf Shop
BC Surf & Sport, Fort Lauderdale
Spyder Surf Shop, Pacific Coast Highway, Hermosa Beach
Surfside Sports, Costa Mesa
Breakthrough Brand of the Year
Winner: OluKai
Nominees:
OluKai
ambsn
Analog
Quiksilver Waterman Collection
Rusty
Women’s Apparel Brand of the Year
Winner: Billabong
Nominees:
Billabong
Insight
O’Neill Girls
Roxy
Volcom
Men’s Apparel Brand of the Year
Winner: RVCA
Nominees:
RVCA
Billabong
Hurley
Quiksilver
Volcom
