K2 And Electric’s Dan Sorcinelli On Winning Rep Of The Year Award

David Sorcenelli, Transworld Business Rep Of The Year

Dan Sorcinelli, Transworld Business Rep Of The Year

Dan Sorcinelli of The Sorcerer Agency was awarded TransWorld Business Regional Sales Rep of the Year Award for the Northwest.  We checked in with Sorcinelli to find out how he got his start in the industry, his philosophy on the job, and what makes his agency so successful.

What’s the name of your sales agency and what brands do you represent?
The Sorcerer.  I represent K2 Snowboarding and Electric.

How long have you been repping and how did you get into it?
I’ve been the lead K2 rep for 6 seasons and worked under Rob Howland for three years before that as a sub-rep. Right place right time I guess? I made the common mistake thinking if I could work in the snowboarding industry all Id do was ride. That worked for about 3 weeks then I realized its a real job and you need to work a lot.

I ran an Outdoor Rec program in college and meet a few people as a buyer at shows. After college I moved to Portland, OR and  worked retail and helped out a few different Reps at Demos and Sales when I could get time off. The K2 rep offered me a job if I was willing to move to Montana. I said Yes and have never looked back.

What’s the most rewarding thing about working with your brands and retailers?
Working everyday with people that are excited about Snowboarding and having that instant bond. Seeing ideas go from napkins to the marketplace is pretty cool too. K2 and Electric are both brands that really listen. I can talk to anyone at both brands and know the ideas or suggestions I give are going to be looked at and implemented if they have merit.

What’s your philosophy on your role?
Know your retailers. Do what’s right. Back it up.

Why do you think your retailers nominated you for this?
My group has always worked hard for our brands and for our retail partners. When we are in a shop and on the sales floor we are really working for them. We want those customers to be stoked on whatever they are buying because its right for them and they are going to have the most fun they can. Ifs its our brands great, but if its not we know we making that customer happy and getting them back into that shop and into Snowboarding.

What do you think makes you excel in this role?
Doting the I’s and crossing the T’s and always having really good employees. I can’t be everywhere at the same time and knowing the people working for me believe in what we are doing goes a long way. I like to drive and drink lots of coffee, too.

What have been the biggest highlights and lowlights of 2010?
Highlights: Seeing shops make it through to the other side.
Lowlights: Taxes.
Early snow at the beginning of this season was a plus also.

Dan Sorcinelli, and wife Jenni.

Dan Sorcinelli, and wife Jenni.

This year was tough for core retailers. How do you support your core accounts specifically?
I give them as much attention as I can. Custom displays for key retailers was pretty big. We try to support all the events and sales everyone does through out the year. Shop Demos have been a big help because if you’ve ridden something it’s much easier to talk about and to sell. We made a big push in doing window displays this season for branding and getting key products out to the consumer. Shop visits. Lots and lots of shop visits.

What are your predictions for 2011?
Lots and lots of snow! I think we will see retailers increase preseason buys a little. The days of chasing product are over. You need to have inventory because everyone is making less and you have to have it to sell it.

Anything else you’d like to add?
I want to say thanks to my wife, Jenni. She has put up with more than most people would the past ten years. Love You.

Thanks for all the hard work:  Jim and BJ Linnberg, Kyle Phillps, Jordan Meade, and Adam Wieser.  I would not be where I am now without your help over the years.
O’conner, Andrew, and Russ: I know I’m a pain in the ass, so thanks for putting up with me.